As if your TGIF feeling couldn’t get any better comes news Cadbury has released two new flavours to celebrate its Olympics sponsorship. The flavours are Apple Crumble and Lamington.
When developing the flavours Lauren Fildes, strategic partnerships and events at Mondelez ANZ, said they wanted to create something quintessentially Aussie – the lamington flavour – that perhaps was more loved than the chocolate and vegemite flavour that divided a nation.
“The lamington really represents that great Aussie treat that we know and love,” Fildes told B&T.
And the Apple Crumble flavour comes from uniting the Aussie and Brazilian colours green and gold – green for the stewed apples inside the plump treat and gold for the warmly roasted oats and crumble adorning the dessert.
“We tested a lot of different flavours,” she said, “but we thought those two resonated really well.”
Even pressed, Fildes kept her lips sealed on what the other flavours were, just in case the brand was ever to roll them out in the future.
On top of the flavours, Cadbury said it’s giving customers the chance to jet off to the Rio Olympics in August to try and rally the Brazilian troops to cheer for the Aussies. The four lucky ones just have to show Cadbury how they would get the locals cheering for our guns.
While the Cadbury/Olympic sponsorship raised some eyebrows in the UK when it first began – given it was a chocolate brand supporting the highest level of sporting fitness and talent around – the brand has consistently reiterated everything in moderation. Back in 2012 the chocolate brand’s chief Paul Deighton defended the sponsorship, and recently Cadbury Australia’s ambassador, cyclist Anna Meares, said you really have to look at it in the “human context”.
“We’re all people,” she told B&T when it was revealed she and hurdler Sally Pearson were ambassadors for Cadbury. “Anything in life is done in moderation and you have to be able to have some self-control and some education and some information about what it is you’re putting into your body and why.”
The flavours are available now, but only until the population has gobbled them all up.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]