B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Cadbury Launches Campaign Giving One Lucky Aussie The Chance To Win $1M!
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Cadbury Launches Campaign Giving One Lucky Aussie The Chance To Win $1M!
Campaigns

Cadbury Launches Campaign Giving One Lucky Aussie The Chance To Win $1M!

Staff Writers
Published on: 29th August 2019 at 8:10 AM
Staff Writers
Share
3 Min Read
SHARE

To celebrate everyone getting their favourite Cadbury Favourites, Cadbury is giving one lucky Aussie the chance to win one million bucks.

The chocolate company has created a giant skill-tester replica of a Cadbury Favourites box, and Australians are invited to go in the running to try their luck at this giant game at the “Pick Your Favourite Cadbury Favourites ” event in Sydney on 5th October for the chance to win a life-changing one million dollar prize.

There will be a single one million dollar prize located on one of the 100 pieces in the giant Cadbury Favourites box, and it’s up to the lucky consumer winner chosen to play alongside celebrity host Grant Denyer, to pick their favourite from the giant 10m box of Cadbury Favourites, all while the crowd cheers on.

In addition to this exciting major prize, there are also 11 fantastic minor prizes to be won, with $1,000 Woolworths gift cards up for grabs.

Australians can be in the running by purchasing any box of Cadbury Favourites between 28th August and 1st October from their nearest participating Woolworths store. Simply complete the entry form with a copy of your receipt and select your favourite Cadbury Favourites online at www.cadburyfavourites.com to go in the draw.

Held from 12pm-2pm at the Overseas Passenger Terminal in Sydney’s Circular Quay, the event on 5th October will provide the public with a chance to pick their favourite Cadbury Favourites in more ways than one – featuring delicious specially-created donuts and pizzas inspired by the 11 iconic flavours inside a box of Cadbury Favourites, along with the ability to choose their pick of the box from Cadbury Favourites skill testers. Providing entertainment for the entire family, the festival will give Cadbury Favourites fans the chance to savour their favourite flavours while watching the action unfold in the giant box.

“With an unrivalled variety, Cadbury Favourites is the true crowd-pleaser. Everyone has their favourite flavour and with Cadbury Favourites there really is something for everyone,” said Melanie Yates, senior manager marketing at Mondelēz International.

“This campaign is designed to bring this sentiment to life while offering Aussies with the chance to ‘pick’ for a mouth-watering prize.

“We are excited to invite Australians to celebrate their passion for their favourite Cadbury Favourites and have the chance to try their luck with the giant Cadbury Favourites box, and potentially take home this life-changing $1,000,000 prize. We will be on the edge of our seats watching the action unfold in Sydney on the 5th October.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Cadbury
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?