Cadbury Launches Campaign Giving One Lucky Aussie The Chance To Win $1M!

Cadbury Launches Campaign Giving One Lucky Aussie The Chance To Win $1M!

To celebrate everyone getting their favourite Cadbury Favourites, Cadbury is giving one lucky Aussie the chance to win one million bucks.

The chocolate company has created a giant skill-tester replica of a Cadbury Favourites box, and Australians are invited to go in the running to try their luck at this giant game at the “Pick Your Favourite Cadbury Favourites ” event in Sydney on 5th October for the chance to win a life-changing one million dollar prize.

There will be a single one million dollar prize located on one of the 100 pieces in the giant Cadbury Favourites box, and it’s up to the lucky consumer winner chosen to play alongside celebrity host Grant Denyer, to pick their favourite from the giant 10m box of Cadbury Favourites, all while the crowd cheers on.

In addition to this exciting major prize, there are also 11 fantastic minor prizes to be won, with $1,000 Woolworths gift cards up for grabs.

Australians can be in the running by purchasing any box of Cadbury Favourites between 28th August and 1st October from their nearest participating Woolworths store. Simply complete the entry form with a copy of your receipt and select your favourite Cadbury Favourites online at to go in the draw.

Held from 12pm-2pm at the Overseas Passenger Terminal in Sydney’s Circular Quay, the event on 5th October will provide the public with a chance to pick their favourite Cadbury Favourites in more ways than one – featuring delicious specially-created donuts and pizzas inspired by the 11 iconic flavours inside a box of Cadbury Favourites, along with the ability to choose their pick of the box from Cadbury Favourites skill testers. Providing entertainment for the entire family, the festival will give Cadbury Favourites fans the chance to savour their favourite flavours while watching the action unfold in the giant box.

“With an unrivalled variety, Cadbury Favourites is the true crowd-pleaser. Everyone has their favourite flavour and with Cadbury Favourites there really is something for everyone,” said Melanie Yates, senior manager marketing at Mondelēz International.

“This campaign is designed to bring this sentiment to life while offering Aussies with the chance to ‘pick’ for a mouth-watering prize.

“We are excited to invite Australians to celebrate their passion for their favourite Cadbury Favourites and have the chance to try their luck with the giant Cadbury Favourites box, and potentially take home this life-changing $1,000,000 prize. We will be on the edge of our seats watching the action unfold in Sydney on the 5th October.”


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