BWM Appoints Executive Creative Director
After a 12-month search, Belgiovane Williams Mackay (BWM) has appointed Asheen Naidu to the role of executive creative director of BWM Group Sydney.
Commencing in January 2015, Naidu will be working with Rob Belgiovane, BWM Group chief creative officer, and Murray White, BWM Melbourne executive creative director, to lead BWM Creative following new client wins including Jemena, NBN, News Limited, Medibank float, RACT and CarsGuide.
During his career, Naidu has worked for renowned international agencies such as BBH, The Campaign Palace, Leo Burnett and Saatchi & Saatchi. He has collected more than 70 awards, including 10 Cannes Lions and three Effies, for highly successful campaigns such as NRMA ‘Car Creation’.
Rob Belgiovane, chief creative officer of BWM Group, said: “Asheen will be a great asset to the BWM Sydney team and clients. Aside from being highly awarded, he has consistently delivered successful and highly effective work for major national and international brands across a diverse range of channels and mediums.
“Asheen is respected within the industry for creating some of the boldest creative work for major clients. He’s a great fit for the agency and shares our vision for creating campaigns that get Australians talking. We look forward to seeing him further enhance the creative reputation and skill set of the agency,” said Belgiovane.
Naidu will drive BWM’s talented creative team in Sydney, joining Tom Manion, Kevin MacNamara, Sean Lavery, Chris McMullen, James Russell, Zac Pritchard, Adam Guastella, Fee Millist and Sam Grant
“I’ve long admired the standout work that BWM produces and its creative ethos of ‘Ideas that get Australians talking’,” said Naidu.
Rob Belgiovane and Asheen Naidu
“The BWM partners are hands-on in the business every day, which is an inspiration to the teams, encouraging them to be brave with their ideas, and ensures that the charisma of the agency continues 18 years after its inception.
“I’m looking forward to starting the New Year with BWM’s bold creative talent and setting Australians’ tongues wagging,” he said.
Asheen joins BWM after three-years at Whybin/TBWA where he held the role of creative director. He began his career working at top agencies in South Africa, before making his mark on agencies in Singapore, New York, and now Australia.
Latest News
QMS Sport Rebrands As Media Tech
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
TV Market Ad Revenue Dives As It Records $3.4B In FY19-20, Down 13.7%
TV ad revenues plummet 13.7%. Still, it could be worse, they could be in the airline business or flogging cruises.
Times Are A Changin’: Now Is The Time For A Marketing Rethink
This headline does pay a nod to the 1964 Bob Dylan song. Which, admittedly, is far better than nodding to Shannon Noll.
Roger Federer Surprises Two Girls In Rooftop Tennis Match In Absolute Thriller From Barilla
If you didn't already love Roger, you'll adore him after this. Unless you find tennis a bore & have no idea who he is.
Publicis Executive Tom Goodwin Exits Following Controversial COVID Tweet
Tom Goodwin's exit is further confirmation why mixing a second bottle of vino & social media make for ill-bedfellows.
Impact Releases Tactical Guide For Optimising Revenue From Partnership Automation Programmes
Did you wake up today thinking "I need a tactical guide for optimising revenue"? Let your premonition come true here.
Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]
Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses
Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]
China Moves To Block Microsoft’s Acquisition Of TikTok
Forget the 5G network, is TikTok spreading the coronavirus? Yes, that's a baseless conspiracy theory B&T just concocted.
Aussie Journalist Jonathan Swan Goes Viral Following Truly Chaotic Donald Trump Interview
Aussie journo's Trump interview becomes instant viral hit, displacing dancing cats & man hit in balls with baseball bat.
Study Finds Kids Are Eating Mac & Cheese For Breakfast, So Kraft Rebrands It As A Brekkie Food
There's no finer breakfast than leftover pizza, so despite B&T's pithy hand-wringing here, we've really got no right to.
PubMatic And LiveRamp Combine Forces For Cookieless Solution
Despite B&T's image choice here, by "cookies" we mean the internet browser thing, not the tasty girl guide's version.
Tuesday TV Wrap: Anh’s Brush With Fame Series Return Paints A Pretty Picture For ABC
Lisa Wilkinson was the star on Anh last night & thankfully didn't shitcan Karl or mention that dreadful husband of hers.
Snapchat Debuts First-Ever B2B Marketing Campaign
Be the very first to see Snapchat's first-ever B2B campaign right here. Unless you already saw it on AdNews, that is.
Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series
One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]
Asics Australia Launches First Women’s Cricket Shoe
Female cricketers no longer forced to wear shoes constructed from sap & matted vine leaves following Asics launch.
Tourism Tropical North Queensland Appoints Marketing Manager
As this press photo reveals, being a Tropical North Queensland marketer doesn't require a hibiscus-print muumuu & lay.
Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter
Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]
SCA Launches New Media Research & Insights Division
SCA launches new media research and insights division. Still wheeling out 'Run To Paradise', however.
Audi Pulls Ad, Apologises For Dangerous, “Phallic” Campaign
Proving the Germans are fallible comes this f@ck-up from Audi. Had Milli Vanilli and the zungenwurst not confirmed it.
Audiences Are Coming Back, Says Global Out Of Home Industry Leaders
"Audiences are back" declares global OOH leaders. Arguably that's not the case in Victoria, but definitely elsewhere.
Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm
Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]
Media33 Announces Two Senior Promotions
Sadly, B&T had to axe our "beard of the week" competition amid claims of sexism. Yet how appropriate would it be here?
Independent Brewer Wingman Cancels All Sales For A Month In Support Of Dry July
B&T always happy to lend support to an independent brewer such is our dependancy on their brewing.
AAP Sale Formalised, Confirms Name To Be Retained
AAP sale has been formalised amid reports one of the i's didn't get dotted and a t didn't get crossed.
Aussie Success Story Afterpay Unveils New Brand Identity
Afterpay unveils new brand identity it insists it didn't pinch from the Freemason's secret handshake.
Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”
If this headline is anything to go by here, it'll be an entirely "new you" by the time you get through the rest of it.
Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
Always thought that media was a far cushier lark than hacking around in creative? Confirm your fears with this news.
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
The wonderful irony of people hating on 'Karens' is they can often sound very Karen-esque while doing it.
Telstra Calls In ABC Comic Mark Humphries To Hilariously Debunk 5G Conspiracy Theories
B&T finds the 5G conspiracy theories truly laughable, except Bill Gates wanting to microchip us all. That appears legit.
