BWM Dentsu has been appointed by the Australian Bureau of Statistics as the lead creative agency for the 2016 Census.
The agency won the account after a competitive pitch process, and will be responsible for driving awareness of and participation in Australia’s digital first Census later this year.
Duncan Young from the Australian Bureau of Statistics said, “The Census is an important event that touches everyone across Australia. We needed to find an agency that could show people not only how quick, easy and secure the Census process is, but also demonstrate how their information will be used to improve the ways that governments serves their communities in the future.
“BWM Dentsu was the standout choice, as they were able to capture the message of the 2016 Census in a clear and engaging way. We’re looking forward to seeing this campaign come to fruition.”
The integrated campaign will consist of three phases: an approach phase, the Census night itself, and a post-Census reminder phase.
Mark Watkin, managing director, BWM Dentsu Melbourne, said the agency was excited to be part of such a significant event.
“This integrated campaign is reaching out to everyone in Australia – a massive undertaking. It’s an incredible chance to remind people that we’re all part of a single national community, and that it’s important every Australian takes the time to participate,” Watkin said.
The 2016 Census will be held on August 9 2016.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]