BWM Dentsu today announced the appointment of Simon Bagnasco as executive creative director, Melbourne.

Bagnasco joins BWM Dentsu after four years at DDB Melbourne, where he was Executive Creative Director. Over the last decade he has worked at many high profile creative shops including Publicis Mojo, George Patterson Y&R and Clemenger BBDO.

His work has been recognised locally and around the globe: including Cannes, D&AD, One Show, the Clio Awards and Spikes Asia. His client roster has spanned the likes of Cadbury, Schweppes, Nike, PZ Cussons, Defence Force Recruiting, Dulux, Westpac, NAB, CUB and Devondale. Simon also recently chaired the Digital Jury at AWARD.

Rob Belgiovane, chief creative officer, BWM Dentsu, said: “With significant experience working across an enviable list of clients and brands, Simon has built a substantial portfolio of successful work. His experience and creative talent make him the perfect candidate to lead the Melbourne creative team as well as drive the agency’s mission to transform clients’ businesses and brands with ideas that get Australians talking.

“Simon will join Asheen Naidu, BWM Dentsu Sydney’s Executive Creative Director, as part of a national team of talented creatives. I look forward to working with Simon and welcome him to our Melbourne office.”

Mark Watkin, managing director, BWM Dentsu Melbourne, said: “Simon has worked with some of the best creative agencies in town, and the Melbourne office will benefit greatly from his experience. Having worked with Simon at George Patterson Y&R Melbourne, I know he’s a terrific creative talent and person. He will play a significant role in the leadership of the agency and in evolving our creative work, and I’m looking forward to working with him again.”

Simon’s role will focus on leading the creative department of BWM Dentsu Melbourne as well as working alongside Asheen Naidu on national projects.

“In an industry which has become overly circumspect and unsure of itself, BWM Dentsu always seemed to me a place that’s positive and enthusiastic – both about their future and the future of the brands they’re entrusted with. They have built a highly successful Melbourne agency in a relatively short time and have a clear idea of where they want to go. I look forward to helping them get there,” Simon said.