B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: BWM Dentsu Launches New Campaign For Spring Racing Carnival
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > BWM Dentsu Launches New Campaign For Spring Racing Carnival
AdvertisingFeaturedMarketing

BWM Dentsu Launches New Campaign For Spring Racing Carnival

Philippa Naylor 1
Published on: 7th September 2015 at 8:38 AM
Philippa Naylor 1
Share
3 Min Read
SHARE

BWM Dentsu has captured all the excitement of a day at the races in its Spring Racing Carnival 2015 integrated campaign for a Racing Victoria and Melbourne Racing Club joint venture.

Launching on September 6, the ‘Passion Wears Many Colours’ integrated campaign finds the common ground between punters who love thoroughbred horse racing and fans who attend for the wider entertainment, glamour and social experience.

The new integrated campaign sees BWM Dentsu build on the ‘Get Back on Track’ work of the past two years, delivering a more emotive platform that inspires a passion for the Spring Racing Carnival experience in a wider audience.

Managing sirector at BWM Dentsu Melbourne, Mark Watkin, said the ‘Passion Wears Many Colours’ campaign is part of the Spring Racing Carnival’s natural evolution.

“There is so much to be passionate about in the Spring Racing Carnival. The noise of the horses thundering over the finish line, the cheers of the crowd, and the fashion – every element of the Carnival adds to the excitement and energy of the event, and we wanted to capture the passion in this campaign,” Watkin said.

General manager marketing at Racing Victoria, Dale Stratford, said: “The Spring Racing Carnival is the premier sporting, social and fashion event of the season. We want everyone to feel they can be part of the experience, whether they’re long-time horse racing lovers, newcomers, or anyone in-between.”

General manager marketing and membership at Melbourne Racing Club, Jason Shugg, said: “Our Spring Racing Carnival offers a series of adrenalin fuelled events, which are globally unique. At Caulfield, we truly believe that passion for the sport wears many colours, and the BMW Caulfield Cup Carnival delivers something for everyone from world class horseracing, the finest food, spectacular style and exceptional entertainment.”

The integrated campaign will run across TV, radio, print, digital, OOH, Street Art, PR and social channels.

Credits

 

Creative Agency: BWM Dentsu

Managing Director: Mark Watkin

Executive Creative Director: Murray White

Creative Director: Tim Gill

Creative Team: Chris Plummer and Tom Oppie

Planner: Susannah Stoney

Client Services Director: Belinda Murray

Account Director: Deanne Pascoe

Account Executive: James Gulliver

Design Director: Greg Fiske

Director: Tov Belling

Editor: Toby Anguin

On Screen: Luisa Peters

Audio/Sound Engineer: Paul Baxter

Photographer: Greg Briggs

 

Production Company: Blue Boat

 

Post Production Company: Blue Boat/Pancho

 

Media: Vizeum

 

Music: Dmitri Golovko

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: jeff gomez
Share
By Philippa Naylor 1
A motivated communications consultant with ten years’ experience working in the UK and Australian markets. Adept at working in consultancy and in-house environments. Hard working and highly organised, with strong writing skills, the ability to successfully plan and manage consumer and business-to-business campaigns. Experienced in media relations, blogger engagement, social media, event management, new business and people management. Awards: Three Fresh PR Awards, a CIPR PRide Award and a CIPR Excellence Awards finalist. Current team won Outstanding PR Consultancy in the CIPR PRide Awards in 2008.

Latest News

Google DV360 Joins OzTAM As Latest VOZ Streaming Partner
15/07/2025
IMAA CEO, Sam Buchanan.
IMAA Backs ACCC Call For Urgent National Regulatory Reform On Digital Media & Advertising Platforms
15/07/2025
QMS’ MediaWorks Is On Track For More Exposure With Auckland Transport Win
15/07/2025
A Paramount+ drone lit logo above the Sydney Harbour Bridge
Paramount & Magnite Partner To Unlock Programmatic Access To Paramount+ Ad Tier
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?