Simplot Seeks New Agency After Ending Eight Year Partnership With BWM Dentsu

Simplot Seeks New Agency After Ending Eight Year Partnership With BWM Dentsu

BWM Dentsu is concluding its eight-year partnership with Simplot after deciding to not participate in an upcoming Simplot agency review.

“We are immensely proud of the transformative brand work we have delivered in partnership with Simplot, but after eight years of a productive relationship, we have decided to not participate in the review,” BWM Dentsu Melbourne managing director, Mark Watkin, said.

Over the years BWM Dentsu has produced long-standing brand assets and award-winning integrated campaigns for Simplot brands including Edgell, Leggo’s, Birds Eye, Quorn, John West, I&J, Simply Great Meals and Simplot Seafood Specialists.

“Our strategy and creative teams have changed the way consumers view Simplot’s brands. We are particularly proud of the leading work we delivered for Birds Eye, Edgell, Leggo’s, I&J and John West.

“Over the last eight years, we have helped Birds Eye Fish, Edgell and John West to maintain leadership in their categories despite some of the toughest retail conditions ever facing Australian food manufacturers,” Watkin said.

“We’d like to thank the entire team at Simplot for a great eight years and wish them all the success in the future. I’d also like to congratulate the Simplot team here at BWM Dentsu for their ongoing commitment and hard work.”

BWM Dentsu’s creative work for Simplot has been recognised for a number of awards including:

  • Edgell ‘Eat well. Be well’ brand strategy and integrated campaign scored highest rankings in the history of Edgell
  • John West ‘Be Your Best’ Cannes 2013 Longfilm finalist
  • Birds Eye Fish Fingers relaunch Effie Silver 2011
  • Birds Eye Long Term Effie Finalist 2014
  • Australian Marketing Institute Award 2013 for best New Product Launch for Leggo’s Pasta Sauce range

“We would like to thank the BWM team for their partnership over the last eight years. BWM have been influential in driving the growth of our brands and ensuring they continue to be some of Australia’s most loved grocery brands,” Simplot chief marketing and digital officer, Fiona Allen, said.

BWM Dentsu will continue to deliver on planned projects until September 1.




Please login with linkedin to comment

jeff gomez mark harris

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]