The burger wars are happening in France after McDonald’s teased Burger King for the absurd lengthy drive to the nearest Burger King drive-thru. One week later, Burger King has responded to McDonald’s diss.

Check out the original McDonald’s billboard here:

Burger King France’s has responded to McDonald’s stunt by turning the whole issue of distance to an issue of exclusivity. Why would you drive five km to McDonald’s when you can wait for Burger King?

CREDITS

Client: Burger King France
Marketing Project Managers: Bérénice Charles, Carole Rousseau
Agency: Buzzman
President and Creative Director: Georges Mohammed-Chérif
Vice-President: Thomas Granger
Associate Director: Julien Levilain
Copywriter: Benjamin Dessagne
Copywriter Assistants: TBWA\Paris, McDonald’s France
Artistic Director Assistant: Pierre-Olivier Dezeque
Account Managers: Pierre Guengant, Loïc Coelho, Clémence Gateau
Social Media Managers: Julien Scaglione, Loris Bernardini, Marie Le Scao
Communication and PR Managers: Amélie Juillet, Clara Bascoul-Gauthier
TV Production: Vanessa Barbel, Margaux Despointes, Benoit Crouet