B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • NRL
  • Anthony Albanese
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • State of Origin
  • imaa
  • Meta
  • ARN
  • AI
  • Federal Election
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: B&T Awards 2018 Winners Revealed!
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > B&T Awards 2018 Winners Revealed!
AdvertisingMarketingMedia

B&T Awards 2018 Winners Revealed!

Staff Writers
Published on: 23rd November 2018 at 9:50 PM
Staff Writers
Share
6 Min Read
SHARE

The after-party to end all after-parties has officially kicked off (thanks to Julian Hamilton from The Presets), after the industry’s best and brightest were recognised at the B&T Awards 2018 on Friday night.

The sell-out event saw over 800 people flock to Sydney Town Hall to honour Australia’s top talent across advertising, marketing and media.

The Chaser’s Craig Reucassel and Chris Taylor were on hand to guide proceedings as MCs with their trademark humour, keeping the crowd engaged right until the very end.

Despite numerous holding groups boycotting all industry awards this year, B&T is happy to report was no drop in entries, with a total of 369 submitted. Our esteemed judges were given the arduous task of whittling these entries down to award 36 trophies.

In addressing event attendees on Friday night, B&T editor-in-chief David Hovenden said  that apart from being adjacent in timing to Christmas, the B&T Awards are in many ways like the annual holiday in that there is the giving of awards, celebrations and potentially a drunken scuffle late in proceedings between people who know each other very well.

“However, the biggest similarity with Christmas is that it’s an occasion of coming together as a family,” he said.

“And in 2018, the theme of coming together has been particularly poignant. Nine’s merger with Fairfax the biggest media coupling in Australia’s history is a case in point.

“Yet the love affairs didn’t end there. It seems as if the entire out-of-home industry has been on a healthy dose of corporate Viagra. Following the failed nuptials between APN and oOh!media, both spurned partners found new love in the shape of JCDecaux and Adshel respectively.

“Surely, this is as far as I can take this tortured metaphor, you would think – you would think wrong.

“Following the union between STW and WPP, 2018 proved the year when that love got real with Y&R and VML leading the way for what is surely not the end of a period of fervent comings together between the 80 or 90 brands all housed under Sir Martin’s ex-roof.”

Pat Dalton, founder and CEO of iGoDirect Group (owner of Rewards Come True – the principal sponsor of this year’s awards), said it was an extraordinary time to be a marketer.

“We’re seeing brands engage with their audiences in new ways, taking different paths to cut through the ever more crowded media landscape,” she told attendees.

“It’s your combination of hard work, creativity, and data that is making marketing extraordinary. I’m glad to be here celebrating the amazing campaigns, and the amazing people behind them.”

Congratulations to all the winners and finalists (which you can view here and here) of this year’s B&T Awards, and big ups to our awesome judges and stupendous sponsors.

So, without further ado, here are your winners for the B&T Awards 2018:

BEST AD CAMPAIGN

BMF – ‘Good Different’, ALDI

BEST DIGITAL CAMPAIGN

Cummins&Partners – ‘Stop the Horror’, Go Gentle Australia

BEST DIGITAL SERVICES

Sparro

BEST MEDIA CAMPAIGN

CHE Proximity – ‘Making the List’, LEGO

BEST OUT-Of-HOME CAMPAIGN

The Monkeys – ‘Unlearn’, University of Sydney

BEST PR CAMPAIGN

Tourism Australia – ‘Dundee: The Son of a Legend Returns Home’

BEST PROGRAMMATIC TRADING TEAM

Bench

BEST RADIO CAMPAIGN

NOVA Entertainment – ‘Unlocked by Vodafone’

BEST TV CAMPAIGN

TBWA\Media Arts Lab – ‘First Dance’, Apple

BEST USE OF MOBILE

BWM Dentsu – ‘Disappearing Person Alerts’

BEST USE OF SOCIAL MEDIA

Cummins&Partners – ‘Stop the Horror’, Go Gentle Australia

BEST USE OF SPONSORSHIP

Optus – Gold Coast 2018 Commonwealth Games

CONTENT MARKETING STRATEGY OF THE YEAR

CHE Proximity – ‘Hearprint’ Cochlear

DATA-DRIVEN MARKETING

GPJ Australia and IBM Australia & New Zealand – IBM THINK 2018

MARKETING TEAM OF THE YEAR

PayPal Australia

MARKETING TECHNOLOGY COMPANY OF THE YEAR

PLAYGROUND XYZ

MEDIA BRAND OF THE YEAR

VICE Australia

MEDIA SALES TEAM OF THE YEAR

Adshel

PEOPLE & CULTURE AWARD – UNDER 100 EMPLOYEES

The Royals

PEOPLE & CULTURE AWARD – OVER 100 EMPLOYEES

The Monkeys

YOUNG ACHIEVER OF THE YEAR

Cameron Bryant, Sparro

STATE AGENCY OF THE YEAR – QUEENSLAND/OTHER STATES AND TERRITORIES/NEW ZEALAND

Rumble Creative & Media

STATE AGENCY OF THE YEAR – NSW

BMF

STATE AGENCY OF THE YEAR – VICTORIA

Leo Burnett Melbourne

DIRECT RESPONSE/PERFORMANCE AGENCY OF THE YEAR

The Works

PRODUCTION COMPANY OF THE YEAR

Revolver/Will O’Rourke

PR AGENCY OF THE YEAR

History Will Be Kind

INDEPENDENT AGENCY OF THE YEAR

Cummins&Partners

BRANDING, DESIGN & CX AGENCY OF THE YEAR

The Works

MEDIA AGENCY OF THE YEAR

CHE Proximity

RESEARCH AGENCY OF THE YEAR

Nature

EMERGING AGENCY OF THE YEAR

VERSA

EXPERIENTIAL/PROMOTIONAL AGENCY OF THE YEAR

Raydar

MARKETING CONSULTANCY OF THE YEAR

The Brightsmiths

ADVERTISING AGENCY OF THE YEAR

The Monkeys

B&T AGENCY OF THE YEAR

The Monkeys

B&T Awards 2018 sponsor block

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: B&T Awards, B&T Awards 2018
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

“Regional Media Shouldn’t Be An Afterthought”: Marketing Experts Discuss How To Succeed In Regional Marketing At Winter Boomtown Masterclass
01/07/2025
Antoinette Lattouf Gives First Interview After Landmark Federal Court Win Against The ABC
01/07/2025
Simon Pugh.
Apparent Wins Media Account For SaaS Tech Company Kinatico
01/07/2025
Federal Election Helps Power SCA’s 5% Audio Revenue Growth
01/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?