Social media technology specialist EchoJunction has announced a new Australian partnership with Brandwatch, an enterprise social intelligence company. Brandwatch is already used by global giants such as ESPN, Heineken, Marks & Spencers, University of Melbourne, Cathay Pacific, Dell, British Airways and BSkyB.
This is Brandwatch’s first international partnership in the Australian and New Zealand marketplace. The exciting partnership marks an important step in broadening EchoJunction’s offering.
Providing customers with deeper knowledge and insight about social media conversations via social listening at scale is crucial to EchoJunction’s offering. In a competitive market for social listening tools, after intense research EchoJunction has chosen to partner with Brandwatch, enabling its customers to listen to online conversations about their brands, products and markets and use this analysis in multiple ways.
Brandwatch Founder and CEO, Giles Palmer, commented, “Brandwatch has a proven track record of working with leading global brands in Europe and the USA. We’re excited about the opportunities that the Australian market presents and are delighted to partner with EchoJunction to deliver enterprise social intelligence to the region and expand our global footprint.”
Adam Fraser, founder of EchoJunction said, “We searched the globe for the best possible social media tools. They needed to be enterprise capable, scalable, cloud based and innovative, with proven testimonials from leading brands. Brandwatch fits the bill on all counts. I believe active social listening is a foundation element of any social media strategy and I am delighted to have such a proven, high quality tool to offer EchoJunction clients.”
Together Brandwatch and EchoJunction will deliver clients a flexible, targeted, customised and comprehensive online listening and analysis service. EchoJunction can deliver software sales, IT integration services and related business consulting services for the Brandwatch product, including training, configuration and reporting.
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]