Social media technology specialist EchoJunction has announced a new Australian partnership with Brandwatch, an enterprise social intelligence company. Brandwatch is already used by global giants such as ESPN, Heineken, Marks & Spencers, University of Melbourne, Cathay Pacific, Dell, British Airways and BSkyB.

This is Brandwatch’s first international partnership in the Australian and New Zealand marketplace. The exciting partnership marks an important step in broadening EchoJunction’s offering.

Providing customers with deeper knowledge and insight about social media conversations via social listening at scale is crucial to EchoJunction’s offering. In a competitive market for social listening tools, after intense research EchoJunction has chosen to partner with Brandwatch, enabling its customers to listen to online conversations about their brands, products and markets and use this analysis in multiple ways.

Brandwatch Founder and CEO, Giles Palmer, commented, “Brandwatch has a proven track record of working with leading global brands in Europe and the USA. We’re excited about the opportunities that the Australian market presents and are delighted to partner with EchoJunction to deliver enterprise social intelligence to the region and expand our global footprint.”

Adam Fraser, founder of EchoJunction said, “We searched the globe for the best possible social media tools. They needed to be enterprise capable, scalable, cloud based and innovative, with proven testimonials from leading brands. Brandwatch fits the bill on all counts. I believe active social listening is a foundation element of any social media strategy and I am delighted to have such a proven, high quality tool to offer EchoJunction clients.”

Together Brandwatch and EchoJunction will deliver clients a flexible, targeted, customised and comprehensive online listening and analysis service. EchoJunction can deliver software sales, IT integration services and related business consulting services for the Brandwatch product, including training, configuration and reporting.