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B&T > Advertising > The Brand Agency Bolsters Its Creative Team With Two Hires
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The Brand Agency Bolsters Its Creative Team With Two Hires

Tim Addington
Published on: 8th November 2018 at 4:08 PM
Tim Addington
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The Brand Agency has welcomed two of Perth’s most exciting creative talents to its growing creative and design team, signing up art director Paulina Hobbs and copywriter Anneliese Sullivan.

Having worked with some of Australia’s most awarded agencies such as Clemenger BBDO in Melbourne and Sydney, Hobbs (pictured above, left) has established a highly respected career, with a specialisation in digital.

Sullivan (pictured above, right) has also set the foundations for a strong career as one of the industry’s top, up-and-coming creatives.

Working with executive creative director Marcus Tesoriero (pictured above, middle) and creative director Dean Hunt, Paulina and Anneliese add to what is now WA’s most broadly experienced and awarded creative and design team.

Tesoriero said: “The team we’ve been able to assemble here has well surpassed my expectations.

“The ideas we’re now building are world-class and the collaboration we have with the wider agency is really paying dividends.

“It took a long search to find another high calibre creative team that would fit our exact mould, so I’m pumped to have Paulina and Anneliese onboard.”

The two new appointments follow a number of new business wins, including Perth Mint and substantial organic growth.

The announcement in August of the agency’s destination marketing division, led by the former CEO of Tourism WA Gwyn Dolphin, further strengthened the agency’s leading position in the WA market.

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By Tim Addington
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Communications professional with 15 years experience working in journalism, publishing and public relations for leading newspapers, magazines and PR agencies in the UK, Middle East and Australia. Currently working as executive director at peak trade association Publishers Australia after spending close to two years as communications director for independent Sydney advertising agency The Works in addition to providing PR consulting for media agencies, strategic marketing consultancies and experiential companies. Prior to The Works I was associate publisher and editor of leading advertising, marketing and media title, B&T, managing online and print editions, events and awards. Before moving to Australia I worked as editor of marketing and advertising magazine Campaign Middle East in Dubai, again overseeing online and the print magazine as well as developing and implementing educational and award events. Previously worked in public relations and UK national daily newspapers. Specialities include, strategic management, PR strategy, crisis management, media relations, writing, editing, event and people management.

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