Boomtown Unveils The Boomtown Hub – A Revolutionary New Tool For Regional Media Planning
The Boomtown collective has unveiled its industry-first online Hub, designed to change the face of regional media planning.
Launching today, the Boomtown Hub integrates regional media for the first time across a comprehensive network of maps, rich category insights and a consolidated briefing portal.
The first-of-its-kind Hub includes:
- Interactive media coverage maps and search tools, providing visibility of the networks and publishers operating in each regional market;
- Opportunities across digital, television, print, radio and out of home across hundreds of assets and thousands of markets;
- Access to insights across 10 key categories including retail, automotive, finance and travel;
- Streamlined briefing with one avenue to multiple regional media owners, aimed at improving workflow and reducing manual processes.
Boomtown Chairman and SCA Chief Sales Officer, Brian Gallagher, said the Hub would revolutionise the way media agencies and advertisers engage with regional media opportunities.
“In the past, there have been significant barriers to planning regional media. Media buyers kept telling us they found it difficult to work out which organisation owns which regional assets and in which markets, and it often meant they had to liaise with each individually, making the whole process very time-consuming,” he said.
“We took that feedback on board and custom-built the Boomtown Hub, which not only simplifies the complexity and scale of regional media but provides a new way to seamlessly brief in campaigns.”
“We are confident that it will become a valuable tool for the industry and is another step in helping regional media attract the advertising dollars it deserves.”
The Hub’s launch comes as Boomtown regions swell following the influx of Aussie tourists as a result of the halt on international travel, along with the relocation of city residents to regional Australia as ‘work from home’ and ‘work from anywhere’ become increasingly popular.
Prime Media Group General Manager Sales & Marketing, Dave Walker, said, “Boomtown is really at an inflection point in 2021. It’s already home to 8.8 million people and that will increase this year as people continue to migrate permanently out of metro areas.”
“Now is the time for advertisers to add regional media to their plans and take advantage of the unprecedented numbers of people choosing to travel to and live regionally, and with the Boomtown Hub now at their fingertips, it will be easier than ever to harness the power of regional audiences for their brands.”
Please login with linkedin to comment
BoomtownLatest News
Pinterest Named Principal Sponsor For Cannes In Cairns
B&T's bringing Cannes to the tropics! It'll be like the real thing, just with a heightened chance of a croc attack.
Millennials Top Influencer Power List, With Cristiano Ronaldo Number One
Visual Capitalist‘s ‘Generational Power Index‘ for 2021 has found that millennials have the highest share of power in terms of digital platform and celebrity. Despite coming second last in terms of overall economic, political and cultural power (with Gen Zs at the bottom), Millennials hold significant power in terms of the digital world, particularly in the […]
“We’re Here For The Long Term”: Amazon Prime Video Presents Showcases The Aussie Content Taking Over The World
Prime Video Presents Australia 2021, held at Crown Sydney on Tuesday afternoon, showcased an immense array of Australian content coming soon to the small screen. Presented by comedian Joel Creasey, attendees included a range of Australian talent in-person and onscreen including comedians and writers Kate McLennan and Kate McCartney, AFL Hall of Fame player Michael […]
Twitter Set To Launch $4/Month Subscription Service
Social media platform Twitter may soon come with a monthly price tag, as rumours about ‘Twitter Blue’ continue to swirl. It has long been suggested that Twitter should take to a subscription model as a way to increase the overall monetisation of the userbase. According to analysts, Twitter’s average revenue per user (ARPU) is around […]
iOS 14.5: What It Means For Evolving Consumer Expectations Around Privacy
The early results for Apple’s new iOS 14.5 are in. In this piece, Kat Warboys, Marketing Director, APAC at HubSpot explains what the evolving consumer expectations around privacy mean for businesses. The world of security and data privacy is constantly evolving, and while many marketers are now used to this rollercoaster ride, this month’s iOS […]
“Some People May Die”: Virgin Australia Suffers PR Nightmare Following CEO’s Controversial Comments
B&T understands these comments from the Virgin CEO relate to COVID-19 and not Schoolies Week on the Gold Coast.
Burger King Turns To Reddit For New Ad Skewering Ridiculous Conspiracy Theories
Nothing provides a belly laugh like a Burger King ad. And nothing provides an actual belly like a Burger King burger.
Aussie Olympians Set To Don Beloved Volleys As Part Of Official Team Uniform
The iconic Volley to be the Games shoe of choice. Hopefully the iconic Esky, VB & Winnie Red will get an airing too.
AT&T Brings Together HBO Max And Discovery+ In Streaming Shakeup
Big news in the streaming wars today, and it's got nothing to do with Fetch actually having any subscribers left.
Independent Media Agencies Of Australia Unveils 10 New Media Partners
Independent Media Agencies Of Australia's Christmas bash becoming a cheek-by-jowl affair as 10 new members announced.
“‘Whopper Detour’ Was A Brilliant Idea”: 10 Of The Best With whiteGREY’s Lee Simpson
B&T's whittled this interview with whiteGREY’s Lee Simpson to 10 juicy nuggets. Sadly, no sweet mustard dipping sauce.
Carat Unveils Line-Up For Tomorrow’s COUCH-ELLA 2021
Carat unveils line-up for tomorrow's COUCH-ELLA and it's mercifully sans the utter tedium of juggling or ventriloquism.
Fiverr Creates Free Billboard Ads for Local Businesses In New Campaign Via By All Means
Fiverr, one of the world’s largest online marketplaces for digital services, has launched ‘Bill’s Billboards’, an initiative to help boost the local economy by creating free ads for local businesses and running them across $250,000 worth of billboard space. The ads in question were made by an award-winning Fiverr freelancer, who set himself up on […]
Microsoft Edges Out Pfizer And Headspace To Be Crowned World’s Most Conscious Brand
Microsoft named world's most conscious brand after being very conscious not to reveal Bill's recent lewd escapades.
Plenti Makes It Count With New Brand Strategy And Identity From DesignStudio
Fintech lender Plenti has unveiled a new brand strategy, identity and tone of voice, created by global branding agency DesignStudio.
Keep Car-m And Carry On: New ‘Automotive Atomiser’ Launched To Help Alleviate Driving Test Doom
Atomiser launched to combat driving test doom. It's unclear if works for failed relationships or unwanted pregnancies.
Sportscraft Officially Unveils Aussie Olympic Opening Ceremony Outfits
The Aussie Olympic opening ceremony outfits have been revealed & they're a mix of 'patriotism-meets-CBA-bank-teller'.
PR Agency One Green Bean Opens Office In Amsterdam
One Green Bean opens an office in Amsterdam; however, that's not to infer it's targeting cannabis or Gouda clients.
Tom Robinson Promoted To Managing Partner Of MediaCom Creative Systems
Simon & Garfunkel's 'Mrs Robinson' apparently NOT blaring through MediaCom's office intercom on this Tom Robinson news.
Monday TV Wrap: Lego Masters Winner Announcement Goes Over The Million
With the end of Lego Masters last night, it's really only SBS's Great Railway Journeys catering to the nerd viewership.
Darrell Lea Unveils ‘Making It Better’ Via Indie Agency Akkomplice
Who doesn't love a bag of Darrell Lea's delicious liquorice, if not for its magnificent laxative effect.
“The Pandemic Is Exacerbating Staff Shortages”: PR Industry Calls Out For New Workers
News of a shortage of PR experts doesn't correlate to the excessive number of pointless press releases in B&T's inbox.
UM Retains Australian Government’s Master Media Contract
Does winning a government contract make you a public servant by default? And must you start wearing brown cardigans?
Ogilvy Names Liz Taylor As Global Chief Creative Officer
Ogilvy names Liz Taylor global chief creative officer despite grand poobah of the fourth equinox being a better title.
Appliances Online Launches ‘Legend’ Campaign
Oxygen360 creates national campaign for TVC, digital, radio and outdoor
Blis Hires Elias Psarologos As Head Of Sales Australia/New Zealand
Elias Psarologos named Blis' head of sales Australia/New Zealand. Plans to tack on a ski trip when next in Queenstown.
What COVID-19 Showed Us About Using Data To Boost Your Bottom Line
It's top tips for marketers in this era of COVID that, yes, will arguably be of no use to anyone in the travel industry.
“Nike Profits, Kangaroos Die”: Movement To End Kangaroo Leather Gains Momentum
Calls to ban kangaroo leather, as crocodiles say they're none too happy being turned into $10,000 Hermès handbags.
New Podcast The Wellness Rebellion Delivers Science Over Speculation
The Wellness Rebellion with Maz Compton and Dr Sam Hay is a reset on everything we know about our health and wellness, uncovering the truth and debunking the trends with science-based wellness information to improve your everyday wellbeing. Each episode in the new weekly podcast series will see Compton and Dr Hay discuss a wellness […]
“F@ck Off! Such An Insult!” Fury As AFR Advertises Former Social Housing Turned Into $12M Apartments
The Fin Review infuriates social housing advocates. The Fin Review unhappy it's being read by social housing advocates.
