Blue 449 MD Duncan Parfitt has announced the agency has won the $5 million PZ Cussons account following a competitive pitch.

PZ Cussons is a multinational consumer goods headquartered in the United Kingdom.

The business that has been manufacturing and distributing products consumers love in Australia for more than 40 years – operating within four core categories Personal Care, Beauty, Home Care and Food & Nutrition.

Key brands include Rafferty’s Garden, five:am Organics, Morning Fresh, Radiant, Original Source, St Tropez and Fudge.

Blue 449 was chosen because of its level of strategic thinking and strong cultural fit, and the agency will handle all strategic planning and buying for both Australia and New Zealand.

PZ Cussons Australia head of marketing Shaun Peverill said: “We are excited by this new partnership and the opportunity to work together to deliver best-in-class campaigns across our diverse portfolio.”

Duncan Parfitt added: “We are thrilled that our Melbourne office has been appointed as the media agency for PZ Cussons. From our first meeting, we knew that culturally we were a perfect fit.

“Both the wider agency and Melbourne team are looking forward to helping create work that works for this family of iconic brands and doing great things together in the years to come.”