Blis has today announced the appointment of Elias Psarologos [featured image] as Head of Sales for Australia and New Zealand.
Psarologos is a sales leader and cross-media specialist with 13 years media experience in Australia and Singapore, working at major global and local companies such as BBC Worldwide, Domain Media and most recently mobile ads provider Big, where he was Commercial Platform Director.
“Elias brings a wealth of leadership experience across digital and mobile marketing” said Emma-Jayne Owens, Blis Australia and New Zealand Managing Director. “He is highly regarded across the region for driving outcomes for brands and agencies and I’m delighted he’ll be leading the commercial team at Blis”
Commenting on the announcement, Psarologos said: “I’m thrilled to join a leading global technology company like Blis and looking forward to getting started and working with clients to achieve their objectives”.
Earlier this month Blis announced the launch of its new suite of privacy-first suite of products in the UK, US, and Australia. The company’s technology enables the world’s largest brands and agencies to target their customers at scale in the post-cookie world, to continue to achieve key outcomes.
Central to this is Blis Audience Explorer; a visual, interactive tool that helps brands discover what makes their customers unique, build richer media plans and deliver better outcomes. Dynamic Audience Targeting allows advertisers to reach personalised audiences at scale, using a variety of rich, anonymised signals, from lifestyle characteristics and affinities through to shopping and spending habits – all without reliance on personal data.
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