The Bachelors Australia Hit With Younger Viewers, Down For Metro

The Bachelors Australia Hit With Younger Viewers, Down For Metro

10’s The Bachelors Australia premiered last night, with viewings topping the 16-39 demo. 

The network said the premiere gained 439, 000 viewers nationally, with 44, 000 viewers having watched the episode on 10 Play so far. 

Generally younger viewers are more likely to watch shows later on demand.

Based on OzTam figures 309,000 metro viewers tuned in for the launch, which was down on previous years.

This year 10 switched up the format – moving from having one bachelor to three. This shifted the power to the female contestants who now have the power to pick their favourite man. 

Tweeters were feeling love with #TheBachelorsAU named as the top hashtag in Australia. 

Based on 10 figures the franchise typically lifts almost 40 percent with the inclusion of total 7 day audiences, and on demand viewing began with the limited and exclusive access of the first two episodes at the beginning of January, on 10 Play. 




Please login with linkedin to comment

bachelor channel 10 dating

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]