Provider of online retail broking and investment services Bell Direct has launched a new brand campaign via Matterhorn Communications.
The multi-media campaign launched in July, and has most recently appeared on Sky News and online as part of Bell Directs ETF campaign.
Arnie Selvarajah (CEO) said: “Since 2006, Bell Direct has successfully targeted a broad range of retail clients. With the best tools, the best research and the best customer service, Bell Direct has been ranked Number 1 in 13 out of 14 Investment Trends surveys over the last seven years. So, the challenge for our new marketing campaign is to grow that momentum by introducing our award-winning attributes to a broader audience.
Tim Sparks (Head of Distribution and Marketing) added: “Matterhorn led us through a comprehensive strategic and creative development process that both challenged and inspired. The result is a new brand campaign that brings to life our three essential brand beliefs of Simplicity, Directness and 100% customer focus in a fun and engaging way. Since launch, the campaign has been received well with excellent results on the ETF promotion.”
Matt Kemsley from Matterhorn said: “We’re so excited to see the new Bell Direct Brand campaign out in the market. Financial services can be a challenging category. As a result, many rely on traditional marketing conventions, but from day one, we knew that Bell Direct wasn’t interested in that, because as a challenger, they want to shake things up.”
Garry Horner also from Matterhorn added: “This campaign allows us to be agile, flexible and react quickly to events as and when they occur, which of course is precisely how the markets work. Bell Direct has the best tools, the best research and crucially the best people, so we knew Bell Direct would comfortably live up to their new brand positioning of ‘Simply Better.’
