B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • Pinterest
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bell Direct’s New Brand Campaign From Matterhorn Is ‘Simply Better’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Bell Direct’s New Brand Campaign From Matterhorn Is ‘Simply Better’
Campaigns

Bell Direct’s New Brand Campaign From Matterhorn Is ‘Simply Better’

Matt Kemsley
Published on: 30th September 2020 at 8:38 AM
Matt Kemsley
Share
2 Min Read
SHARE

Provider of online retail broking and investment services Bell Direct has launched a new brand campaign via Matterhorn Communications.

The multi-media campaign launched in July, and has most recently appeared on Sky News and online as part of Bell Directs ETF campaign.

Arnie Selvarajah (CEO) said: “Since 2006, Bell Direct has successfully targeted a broad range of retail clients. With the best tools, the best research and the best customer service, Bell Direct has been ranked Number 1 in 13 out of 14 Investment Trends surveys over the last seven years. So, the challenge for our new marketing campaign is to grow that momentum by introducing our award-winning attributes to a broader audience.

Tim Sparks (Head of Distribution and Marketing) added: “Matterhorn led us through a comprehensive strategic and creative development process that both challenged and inspired. The result is a new brand campaign that brings to life our three essential brand beliefs of Simplicity, Directness and 100% customer focus in a fun and engaging way. Since launch, the campaign has been received well with excellent results on the ETF promotion.”

Matt Kemsley from Matterhorn said: “We’re so excited to see the new Bell Direct Brand campaign out in the market. Financial services can be a challenging category. As a result, many rely on traditional marketing conventions, but from day one, we knew that Bell Direct wasn’t interested in that, because as a challenger, they want to shake things up.”

Garry Horner also from Matterhorn added: “This campaign allows us to be agile, flexible and react quickly to events as and when they occur, which of course is precisely how the markets work. Bell Direct has the best tools, the best research and crucially the best people, so we knew Bell Direct would comfortably live up to their new brand positioning of ‘Simply Better.’

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bell direct, Matterhorn
Share

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?