A beer brewery in South Africa has been forced to apologise after the company was slammed worldwide for its sexist flavours in a new ad campaign.
Vale Bru’s latest varieties centre around female hair colours, including names such as “Filthy Brunette”, “Easy Blonde”, and “Ripe Redhead”.
The “Easy Blonde” is accompanied by the tagline, “All your friends have already had her.”
While the brunette flavour says, “When gushing and moist are used to describe something, then you know.”
Now, Vale Bru has issued an apology, stating it never intended to offend anyone with the campaign.
“Our attempt at making you‚ and ourselves‚ uncomfortable‚ worked.
“However‚ we never meant to belittle or degrade you.”
“If those keyboard crusaders want to carry on‚ feel free,” it added.
The campaign garnered international attention, with many fellow brewers calling out the company.
According to the ABC, Brewmistress founder Lucy Corne said, “It’s like a bunch of 14-year-old boys were tasked with designing a range of beer labels”.
“Clearly the whole #metoo movement has passed these guys by,” she wrote.
“Your ‘hilarious’ beer names show your attitude towards women — as something to have sex with. Not to be respected or included. I’m not a prude — I understand that sex sells, but these names don’t hint at respectful sex.”
Others took to Instagram to call out the Vale Bru.
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]