Meat & Livestock Australia has claimed responsibility for the mysterious crop circle in the Hunter Valley.
The artwork first appeared on Saturday and spokesperson for Meat & Livestock Australia Lachlan Bowtell has revealed it was created by UK crop circle artist Julian Richardson to represent the position of the planets at the exact moment of our winter solstice.
However the sun has an odd replacement…
“This activity is part of our newly launched Beef Oracle campaign,” Bowtell said.
“The Beef Oracle has been designed to educate and inspire Australians to cook more beef meals in winter. He knows what cuts to choose, what ingredients you require and the meals you crave.
“This crop circle was designed to introduce the Beef Oracle, positioned in the centre of the design. His message, communicated through this crop circle, is for all Australians to make sure they cook and enjoy a hearty beef winter meal to celebrate the longest night of the year – and to consult the oracle if you need help with going about it.”
In Australia the winter solstice will fall on Saturday June 21. Check out the artwork below.
Famed British director Ridley Scott has opened up on one of the most famous ads in history – Apple’s “1984” ad that aired during the Super Bowl that same year and turned the computer company into a household name (and, just recently, the world’s first $US3 trillion company.) The dystopian spot – named after Orwell’s […]
In this guest post, Cam Blackley, chief creative officer and Emily Taylor, chief strategy officer at M&C Saatchi Group AUNZ offer up their industry predictions for 2022. And they’re as crazy as the year we just had… Making predictions off the back of 2021 feels a little stupid. Because 2021 was crazy as 2020 was […]
Brown Brothers and Gelato Messina have partnered to celebrate the ‘it’ drink of summer, creating a limited edition Prosecco Rosé gelato as part of the brand’s ‘Let’s Go’ campaign, developed by Communicado. The end result – which Messina chefs said was inspired by Prosecco cocktails like the Peach Bellini – is a gelato combining blood […]
Australian men’s lifestyle publication Man of Many is the first Australian publisher to sign on and partner with Ipsos. The new exclusive and preferred provider to the Interactive Advertising Bureau (IAB) Australian for the independent reporting of digital audience measurement data. The move comes after Man of Many has seen a huge growth in its […]
BWS have teamed up with M&C Saatchi and Carat to bring back the popular BWS Cooler app campaign, following huge success in both 2020 and 2021. This year, $20 million dollars’ worth of prizes are available, including free drinks, electronics, gift vouchers and even hot air balloon rides, plus every swipe is an entry into […]