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Reading: Who’s Behind The Mysterious Beef Crop Circle?
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B&T > Advertising > Who’s Behind The Mysterious Beef Crop Circle?
AdvertisingFeaturedMarketing

Who’s Behind The Mysterious Beef Crop Circle?

Emma Mackenzie
Published on: 12th June 2014 at 3:25 PM
Emma Mackenzie
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1 Min Read
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Meat & Livestock Australia has claimed responsibility for the mysterious crop circle in the Hunter Valley.

The artwork first appeared on Saturday and spokesperson for Meat & Livestock Australia Lachlan Bowtell has revealed it was created by UK crop circle artist Julian Richardson to represent the position of the planets at the exact moment of our winter solstice.

However the sun has an odd replacement…

“This activity is part of our newly launched Beef Oracle campaign,” Bowtell said.

“The Beef Oracle has been designed to educate and inspire Australians to cook more beef meals in winter. He knows what cuts to choose, what ingredients you require and the meals you crave.

“This crop circle was designed to introduce the Beef Oracle, positioned in the centre of the design. His message, communicated through this crop circle, is for all Australians to make sure they cook and enjoy a hearty beef winter meal to celebrate the longest night of the year – and to consult the oracle if you need help with going about it.”

In Australia the winter solstice will fall on Saturday June 21. Check out the artwork below.

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TAGGED: campaign, Clemenger BBDO Sydney, The Portfolio Project
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Emma Mackenzie
By Emma Mackenzie
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Emma Mackenzie was a reporter at B&T from 2015 - 2016.

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