Bec Brideson & Miss Collective Collaborate To Nurture Female Leadership

Bec Brideson & Miss Collective Collaborate To Nurture Female Leadership

Bec Brideson is teaming up with start-up Miss Collective on a new series of female empowerment workshops. Titled #LikeABoss, these workshops will set out to nurture and assist young women into leadership positions within the male-dominated communications and creative fields.

Brideson wants to see more women on top who are recognised and respected. Her campaign for women began when she left a flourishing advertising career to start the first marketing-to-women agency in Australia.

It continues today with these workshops and the launch of her new consultancy, Bec Brideson, assisting brands to understand and leverage the growing importance and economic impact of the modern women.

“Change is happening but it’s slow,” said Brideson. “We have to constantly push it, move it forward. We have to be like Cindy Gallop and blow-shit-up. This is the century of women – let’s own it.”

Peak Australian ad industry body Communications Council reported in 2014 that only 15 per cent of women were in creative while only 13.5 per cent of them hold senior positions.

Advertising seems keen to remain a boy’s club despite rising awareness around a lack of diversity and an increasing number of women calling it out. However research has consistently shown that diversity of staff can elevate creativity and increase revenue in what many have considered a stagnated industry.

“With the lack of role models in agencies, it’s up to those of us who have fought for leadership to send the elevator back down for the new female talent. If we don’t, the industry will go to the dogs,” Brideson added.

The Port Melbourne workshops will include Brideson uncovering exactly how to move up and break down the female glass ceiling with funny anecdotes and invaluable insights as a top leader in her industry.

Miss Collective, co-founded by Kara Jenkins, creative director at Isobar and Steph Webster, group account director at Reactive, was created to help women in the advertising, media and marketing industry “take charge of their career and level up”.

Jenkins felt #LikeABoss was the perfect addition to Miss Collective’s unique selection of workshop and networking opportunities.

“Bec is inspiring, thought provoking and a well-known advocate for supporting women in our industry,” said Jenkins.

“We hope Bec can share her inimitable wisdom in how to succeed in a male dominated industry.”

 




Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]