Bec Brideson & Miss Collective Collaborate To Nurture Female Leadership

Bec Brideson & Miss Collective Collaborate To Nurture Female Leadership
SHARE
THIS



Bec Brideson is teaming up with start-up Miss Collective on a new series of female empowerment workshops. Titled #LikeABoss, these workshops will set out to nurture and assist young women into leadership positions within the male-dominated communications and creative fields.

Brideson wants to see more women on top who are recognised and respected. Her campaign for women began when she left a flourishing advertising career to start the first marketing-to-women agency in Australia.

It continues today with these workshops and the launch of her new consultancy, Bec Brideson, assisting brands to understand and leverage the growing importance and economic impact of the modern women.

“Change is happening but it’s slow,” said Brideson. “We have to constantly push it, move it forward. We have to be like Cindy Gallop and blow-shit-up. This is the century of women – let’s own it.”

Peak Australian ad industry body Communications Council reported in 2014 that only 15 per cent of women were in creative while only 13.5 per cent of them hold senior positions.

Advertising seems keen to remain a boy’s club despite rising awareness around a lack of diversity and an increasing number of women calling it out. However research has consistently shown that diversity of staff can elevate creativity and increase revenue in what many have considered a stagnated industry.

“With the lack of role models in agencies, it’s up to those of us who have fought for leadership to send the elevator back down for the new female talent. If we don’t, the industry will go to the dogs,” Brideson added.

The Port Melbourne workshops will include Brideson uncovering exactly how to move up and break down the female glass ceiling with funny anecdotes and invaluable insights as a top leader in her industry.

Miss Collective, co-founded by Kara Jenkins, creative director at Isobar and Steph Webster, group account director at Reactive, was created to help women in the advertising, media and marketing industry “take charge of their career and level up”.

Jenkins felt #LikeABoss was the perfect addition to Miss Collective’s unique selection of workshop and networking opportunities.

“Bec is inspiring, thought provoking and a well-known advocate for supporting women in our industry,” said Jenkins.

“We hope Bec can share her inimitable wisdom in how to succeed in a male dominated industry.”

 

Please login with linkedin to comment

David Hovenden Dentsu Aegis miss collective seven year switch something rotten

Latest News

In-Person Event! Hear From Ex-Monkey Justin Drape, BMF’s Christina Aventi, Dr. Karl Kruszelnicki (And All For Nix!)
  • Marketing

In-Person Event! Hear From Ex-Monkey Justin Drape, BMF’s Christina Aventi, Dr. Karl Kruszelnicki (And All For Nix!)

B&T’s sister publication Travel Weekly will be hosting its annual Travel Daze conference in Sydney on June the 9th and better still you’re invited and, even more fantastically, tickets are free! Yep, zilch, zero, nix! The full-day event will be staged at Paddington’s Chauvel Cinema in inner-Sydney and boasts an incredible and eclectic speaker line-up […]

by B&T Magazine

B&T Magazine
VOLY Election Day Campaign, Developed By In-House Creative Team, Hits Aussies Right At The Feels
  • Campaigns

VOLY Election Day Campaign, Developed By In-House Creative Team, Hits Aussies Right At The Feels

On election day, instant grocery company VOLY, took to Sydney electorates to call out the wild and confusing things that make up our election process. The campaign featured a combination of walking billboards, social media and surprise ‘Democracy sausage’ deliveries to polling booths across Sydney. VOLY was able to cut through the noise and position […]

The headset on tablet for metaverse  or technology concept 3d rendering
  • Opinion
  • Technology

Is The Age Of The Metaverse Over Before It Officially Began?

Plummeting prices of cryptocurrencies, hacking and stealing of overpriced non-fungible tokens, an uncontrollable market that seems to operate on the moods of those who run it… All these are elements which are making marketers pull the breaks on their plans to invest within the world of digital real estate. But is all this coming to […]

Feeling Uncomfortable Is Your Biggest Opportunity For Growth
  • Opinion

Feeling Uncomfortable Is Your Biggest Opportunity For Growth

In this guest post, Stu Wragg (main photo), chief strategy officer at Herd MSL, says your best work so often happens when you’re well out of your comfort zone… There’s a lot to be said for feeling comfortable but when it comes to professional development, it’s uncomfortable experiences, not comfortable ones, that matter most. For […]

Opinion

by B&T Magazine

B&T Magazine
Ecommerce Content, Product & Serves Site Youtime.Com Launches In Australia
  • Technology

Ecommerce Content, Product & Serves Site Youtime.Com Launches In Australia

Introducing youtime.com – a considered curation of content, products and services all designed to help enhance your ‘you time’. Unlike anything else in the Australian market, youtime is set to lead the way in a new-age breed of digital destinations; where editorial leads eCommerce, retail becomes a service, shopping meets experience, and everything is grounded […]

SBS Launches New Free-To-Air Multilingual Channel Titled SBS WorldWatch
  • Media

SBS Launches New Free-To-Air Multilingual Channel Titled SBS WorldWatch

SBS has today launched SBS WorldWatch, an all-new free-to-air multilingual news channel. The dedicated 24-hour channel features news bulletins from leading international broadcasters in more than 35 languages and is home to SBS’s Arabic and Mandarin television news bulletins – SBS عربي News and SBS 中文 News. The launch of the channel builds on SBS’ […]

Xandr Makes A Series Of Additions To Its Senior Team
  • Marketing

Xandr Makes A Series Of Additions To Its Senior Team

Xandr today announced three key senior appointments to the team, the first under new ANZ managing director, Nicole Prior, as the company eyes expansion. Mark Serhan is appointed to the newly created role of commercial director, Philip Coetzee becomes associate director – product management, and Archana Ganesh becomes associate director – APAC product support lead. […]

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]