Bauer Media Relaunches Weight Watchers Magazine

Bauer Media Relaunches Weight Watchers Magazine
SHARE
THIS



Bauer Custom Media, in partnership with Weight Watchers, has relaunched its Weight Watchers magazine.

Weight Watchers is evolving from weight-loss to address the more holistic benefits of a healthy lifestyle. The new-look magazine will spearhead the global transformation of the iconic brand, unveiling a modern, fresh and authentic lifestyle brand targeting women 30+.

On the relaunch of Weight Watchers, Paul Schiffner, managing director Weight Watchers said, “Our research shows that the consumer’s focus is shifting from weight-loss goals towards healthy life transformations; consequently the changes we are making to our products and services better reflect the consumer’s mindset and promotes our new holistic approach to a healthy lifestyle.

“We know that more than 80 per cent of Australians have health goals they want to tackle at the moment, but time, budget and knowledge are inhibiting them from achieving these goals. Our aim for the relaunch of Weight Watchers is to transform the way consumers approach their health by providing an innovative range of products and services that will help members achieve a better level of health and a better quality of life.”

The new-look Weight Watchers magazine delivers an inspiring, motivational take on building
a healthier you ‑ physically and mentally ‑ with the latest seasonal recipes, fashion and beauty features, real-life success stories, along with easy-to-follow fitness programs. The magazine will also carry the new-look Weight Watchers logo which will be rolled out across program material, cookbooks, products and digital content.

“We’re really excited to be relaunching Weight Watchers magazine. Whether it’s in-magazine or online, the content has been beautifully curated to provide Weight Watchers with a marketing vehicle that speaks to the next generation of consumers in a relevant, engaging and inspiring format,” added Niall Murphy, executive general manager Bauer Custom Media.

The new-look Weight Watchers magazine goes on sale Thursday, 13 August.

Please login with linkedin to comment

Marmalade New Innovations Sydney Adelaide The Edge

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]