Bank Of Queensland Turns To Dashing To Build Marketing Platform

Bank Of Queensland Turns To Dashing To Build Marketing Platform

Bank of Queensland (BOQ) has selected retail marketing specialist Dashing Group to build an integrated local marketing platform to manage its branch-based print and digital campaigns, merchandising and signage.

Dashing was awarded the business following a tender and extensive review by BOQ, which is one of Australia’s largest regional banks with more than 180 branches across the country.

The platform gives BOQ a centrally-managed portal for print; electronic, direct and unaddressed mail; merchandising and signage, accessible by individual branches across their network to help manage localised marketing initiatives.

Built by Dashing’s dedicated technology team, the customised portal is designed to deliver significant cost and time efficiencies for BOQ’s campaign creation and marketing collateral by automating artwork processing, reducing the time it takes to get to market and ensuring consistency and compliance with brand guidelines.

In addition, Dashing has integrated other key BOQ platforms, including Salmat direct mail services, into the portal to ensure a seamless operation.

Toby Mckinnon, general manager of marketing at BOQ, said: “After an extensive review process, we were very happy to work with Dashing Group.

“Dashing took a collaborative and strategic approach to business requirement, and were an excellent cultural fit for our organisation.”

Russell Kavnat, CEO of Dashing Group, said: “We are delighted to be working closely with BOQ to launch a new platform that streamlines its localised marketing and campaign management.

“Our technology team have created a bespoke solution for the bank that enables local branches to produce marketing collateral that is brand consistent, quickly and efficiently.”




Please login with linkedin to comment

BOQ Dashing Group Holler Australia tropfest 2015

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]