Bank of Queensland (BOQ) has selected retail marketing specialist Dashing Group to build an integrated local marketing platform to manage its branch-based print and digital campaigns, merchandising and signage.
Dashing was awarded the business following a tender and extensive review by BOQ, which is one of Australia’s largest regional banks with more than 180 branches across the country.
The platform gives BOQ a centrally-managed portal for print; electronic, direct and unaddressed mail; merchandising and signage, accessible by individual branches across their network to help manage localised marketing initiatives.
Built by Dashing’s dedicated technology team, the customised portal is designed to deliver significant cost and time efficiencies for BOQ’s campaign creation and marketing collateral by automating artwork processing, reducing the time it takes to get to market and ensuring consistency and compliance with brand guidelines.
In addition, Dashing has integrated other key BOQ platforms, including Salmat direct mail services, into the portal to ensure a seamless operation.
Toby Mckinnon, general manager of marketing at BOQ, said: “After an extensive review process, we were very happy to work with Dashing Group.
“Dashing took a collaborative and strategic approach to business requirement, and were an excellent cultural fit for our organisation.”
Russell Kavnat, CEO of Dashing Group, said: “We are delighted to be working closely with BOQ to launch a new platform that streamlines its localised marketing and campaign management.
“Our technology team have created a bespoke solution for the bank that enables local branches to produce marketing collateral that is brand consistent, quickly and efficiently.”
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