Balenciaga Bins The Bondage Gear For New AR Farming Experience

Balenciaga Bins The Bondage Gear For New AR Farming Experience

Embattled French fashion house Balenciaga has tried to put its BDSM- and child sexual solicitation scandals behind it, launching a new augmented reality (AR) farming experience.

The new AR experience can be accessed through phones or tablets and instructs the user to choose a character — decked out in Balenciaga streetwear and $1,000+ Triple S sneakers, of course — who then can play alfalfa and brassica seeds to grow food.

Users are promised to learn about the significance of crop rotation, composting and agricultural waste, in a bid to increase awareness.

Alongside the virtual experience, Balenciaga said it plans to invest in eDNA, a tech that measures and monitors the level of biodiversity in the environment. There is also a project using eDNA that aims to restore the ecological balance of the Occitanie region in Southwestern France.

The move is a far cry from Balenciaga’s old campaigns which featured high fashion models and (as well as children) in very outlandish get-ups. However, the proverbial really did hit the fan late last year when it featured images like this in its Christmas campaign:

Celebrities, including the likes of former brand ambassador Kim Kardashian, jumped ship quickly and the brand deleted all its social media accounts. Maybe this new green-fingered campaign will help it turn over a new leaf.




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