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Reading: Autotrader Launches ‘A Smarter Way To Trade’ Campaign Via Saatchi & Saatchi
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B&T > Campaigns > Autotrader Launches ‘A Smarter Way To Trade’ Campaign Via Saatchi & Saatchi
Campaigns

Autotrader Launches ‘A Smarter Way To Trade’ Campaign Via Saatchi & Saatchi

Staff Writers
Published on: 13th February 2019 at 10:18 AM
Staff Writers
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Saatchi & Saatchi has launched the Autotrader brand in Australia with the campaign ‘A Smarter Way To Trade Auto’, featuring press, OOH, digital and broadcast TV.

Autotrader, part of Cox Automotive Australia Group, is a digital car trading platform which aims to give greater information and transparency to connect buyers with sellers so both parties benefit.

Saatchi & Saatchi Sydney general manager, Toby Aldred, says: “The creative aims to position Autotrader as a challenger brand with a distinct tone of voice. This builds on the strategy we have developed to help disrupt the traditional and embedded ways of buying and selling cars.”

Autotrader marketing director, Dan Pugh, added: “Autotrader is here to challenge the established and traditional ways of buying and selling cars. This creative allows us to achieve that by establishing the Autotrader tone of voice with some cheeky and intelligent executions.”

CREDITS

Campaign Credits:

Client: Autotrader

Chief Marketing Officer: Glen Knowles

Marketing Director: Dan Pugh

Marketing Manager: Aaron Thomas

Campaign Manager: Anna Michael

Creative Agency: Saatchi & Saatchi Australia

Copywriter: Jack Wall

Art Director: Phil Harkness

Planner: Donna Yan

Producer: Michael Demosthenous

General Manager: Toby Aldred

Senior Business Director: John Larkin

Business Manager: Annie Millar

Production Company: Prodigious

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TAGGED: Ad campaigns, Autotrader, Saatchi & Saatchi
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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