A skilled marketer and communicator with over 13 years experience working in both corporate and agency environments. A strategic and operational thinker with a track record helping both established and early stage organizations reach market potential.
A team-oriented leader that has built and mentored many results-focused marketing teams. A collaborative manager with hands-on expertise. An entrepreneurial professional that is known for attaining more with less.
• Managed million plus dollar marketing budgets
• Routinely negotiated discounts up to 50% on media and marketing buys
• Recruited and managed marketing teams up to seven people
• Managed Corporate Communications and Investor Relations for a Nasdaq-listed company
• Developed and executed multi-national, cross-media advertising campaigns (print, online, outdoor, radio and TV)
• Assessed, planned and executed strategic corporate rebranding
• Launched new business division and product lines
• Wrote and edited extensive copy for multiple mediums, including marketing collateral, advertisements and communications, such as news releases and annual reports
• Professionally designed marketing collateral and advertisements using Adobe InDesign and QuarkXPress
• Managed and developed search engine optimized web sites with user-focused design