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B&T > Media > Park Hyatt Sydney Launches Complimentary News Source
Media

Park Hyatt Sydney Launches Complimentary News Source

Jay Elliott
Published on: 25th July 2014 at 8:54 AM
Jay Elliott
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Park Hyatt Sydney is making guest stays even more comfortable and luxurious with PressReader, a digital all-you-can-read newspaper and magazine service, now available as a complimentary amenity.

PressReader is a website and mobile app that provides guests with unlimited access to more than 2,500 local, regional and international publications using their laptops, tablets or smartphones.

“PressReader offers guests access to a portable newsstand where they can get full editions of their favorite international newspapers or magazines downloaded to their own device,” said Igor Smirnoff, chief commercial officer for PressReader. “Guests can wake up and read their hometown paper in their native language from the comfort of their room, even before the issue hits their doorstep at home. We’re proud to offer an eco-friendly newspaper and magazine service to meet the global needs of hotels and travelers with the amount and selection of content we provide.”

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PressReader offers publications from more than 100 countries and in 60 languages. Popular titles include The Australian, The Guardian, The Washington Post, Business Traveller, Harper’s Bazaar, Golf Digest and more. Using PressReader is easy. Guests connect to the hotel Wi-Fi, go to PressReader.com using the latest version of their Web browser, or download the free PressReader app and choose the desired country, language, category and publication. The service is available in all Wi-Fi accessible areas, with reach throughout the entire hotel property.

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By Jay Elliott
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A skilled marketer and communicator with over 13 years experience working in both corporate and agency environments. A strategic and operational thinker with a track record helping both established and early stage organizations reach market potential. A team-oriented leader that has built and mentored many results-focused marketing teams. A collaborative manager with hands-on expertise. An entrepreneurial professional that is known for attaining more with less. • Managed million plus dollar marketing budgets • Routinely negotiated discounts up to 50% on media and marketing buys • Recruited and managed marketing teams up to seven people • Managed Corporate Communications and Investor Relations for a Nasdaq-listed company • Developed and executed multi-national, cross-media advertising campaigns (print, online, outdoor, radio and TV) • Assessed, planned and executed strategic corporate rebranding • Launched new business division and product lines • Wrote and edited extensive copy for multiple mediums, including marketing collateral, advertisements and communications, such as news releases and annual reports • Professionally designed marketing collateral and advertisements using Adobe InDesign and QuarkXPress • Managed and developed search engine optimized web sites with user-focused design

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