Fergus Stoddart

Are you looking for a better way to capture and nurture new customers while at the same time build the loyalty of your existing clientele?If you’re a CMO, Marketing Director or Marketing Manager, consider this: Storytelling is a powerful medium to engage and captivate an audience and communicate your brand message. By combining stories and great ideas you can create an effective recipe to bring people closer to your brand.I am one of Managing Partners at Edge, the leading digital and content marketing agency in Australia. Edge is constantly challenging the traditional advertising model to produce award winning strategies for our clients and creating a unique blend of digital and content experiences to engage people with brands.My motto is: “If you are not changing faster than the world around you, you are going backwards and it’s time to close the doors!”After 10 years at the heart of this industry, first in custom publishing and now content marketing, I'm fascinated by the change it is going through. My passion lies in the commercials behind each project: how Edge can drive a profitable return for its clients and leverage the owned media it creates via sponsorship and partnerships.I am also the co-author of ADMA’s Content Marketing White Paper and my views on content marketing have been extensively published in media such as B&T, BRW, AdNews and Mumbrella.I am also an in demand presenter on content marketing and have presented for numerous conferences and business forums such as Ad:tech Sydney, Online Retailer Conference, B&T Mad Week and CMO Summit.Edge creates effective content strategies for the likes of Westpac, Woolworths, Volkswagen and Australia Post that drive customer engagement, loyalty and ultimately increased revenue.Specialties: Social Media, Content Marketing, Media, Custom Publishing, Advertising Sales, Digital Content & Video.