Authentic Entertainment and Southern Cross Austereo’s (SCA) joint venture with The Hayden Way, The Get Outside Group has announced the launch of a new style cricket radio show for the Ashes and One Day International cricket series.
Willow Talk, hosted by Australian Cricket legends Matthew Hayden, Mark Waugh and fellow UK larrikin master-spinner Graeme Swann, will entertain audiences in Australia over the Ashes and ODI period. The show will run on 52 radio stations nationally across SCA’s Triple M and Local Works networks.
Unlike other cricket shows, Willow Talk is not a technical appraisal of the game. Instead it will reflect what’s going on with the Australian Tour of England and show off the many other talents of Haydos, Junior and Swanny.
Strong opinion together with special guests, great stories and a bit of in-show sledging and fun will be the order of the day – you will learn a lot more about these three and their cricketing and sporting star mates every show.
Nik Robinson, director of broadcast content at Authentic Entertainment, which is producing the show in association with the Get Outside Group said: “You couldn’t ask for better talent. If you think the Australia and England rivalry is extreme on the field, just wait till you hear the radio show. We have given the guys free rein so expect sledging, great cricketing insights and untold stories. No doubt there will be controversy but that’s what makes good radio!”
Matthew Hayden director of the Get Outside Group said: “It’s been great to get some of my cricketing mates together to do this show. I captained Swanny when I was playing county cricket in England and he’s a real surprise packet away from the ground. I played along side Junior in a very successful Australian team. Funnily enough we’ve all been a part of Ashes winning teams, so doing the show is a great opportunity and we won’t hold back on telling it like it is as well as having a bit of a laugh.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]