B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • NRL
  • Married At First Sight
  • Cairns Hatchlings
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • ARN
  • Thinkerbell
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Authentic Entertainment And SCA Launch Cricket Show For Ashes Build-Up
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Authentic Entertainment And SCA Launch Cricket Show For Ashes Build-Up
Media

Authentic Entertainment And SCA Launch Cricket Show For Ashes Build-Up

Adam Freedman
Published on: 3rd July 2015 at 10:36 AM
Adam Freedman
Share
3 Min Read
SHARE

Authentic Entertainment and Southern Cross Austereo’s (SCA) joint venture with The Hayden Way, The Get Outside Group has announced the launch of a new style cricket radio show for the Ashes and One Day International cricket series.

Willow Talk, hosted by Australian Cricket legends Matthew Hayden, Mark Waugh and fellow UK larrikin master-spinner Graeme Swann, will entertain audiences in Australia over the Ashes and ODI period. The show will run on 52 radio stations nationally across SCA’s Triple M and Local Works networks.

Unlike other cricket shows, Willow Talk is not a technical appraisal of the game. Instead it will reflect what’s going on with the Australian Tour of England and show off the many other talents of Haydos, Junior and Swanny.

willow_talk_logo

Strong opinion together with special guests, great stories and a bit of in-show sledging and fun will be the order of the day – you will learn a lot more about these three and their cricketing and sporting star mates every show.

Nik Robinson, director of broadcast content at Authentic Entertainment, which is producing the show in association with the Get Outside Group said: “You couldn’t ask for better talent. If you think the Australia and England rivalry is extreme on the field, just wait till you hear the radio show. We have given the guys free rein so expect sledging, great cricketing insights and untold stories. No doubt there will be controversy but that’s what makes good radio!”

Matthew Hayden director of the Get Outside Group said: “It’s been great to get some of my cricketing mates together to do this show. I captained Swanny when I was playing county cricket in England and he’s a real surprise packet away from the ground. I played along side Junior in a very successful Australian team. Funnily enough we’ve all been a part of Ashes winning teams, so doing the show is a great opportunity and we won’t hold back on telling it like it is as well as having a bit of a laugh.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 2015 Schedule, Radio, Social Marketing, Trees are hugging back, women's world cup
Share
By Adam Freedman
Follow:
Passionate about PR and communications and always willing to go to the extra mile. Love to be creative and ready to think outside of the box at any time. Tenacious, proactive and media-savvy with a strong knowledge of digital media, I am committed to challenging conventional thinking to find new ways to create impact for clients while increasing business profitability and fostering a strong team culture.

Latest News

Energy Australia Settles With Climate Group & Apologises For Misleading 400,000 Customers Over “Go Neutral” Product
19/05/2025
Nic Cann, CEO, Blobfish International.
Sampling Isn’t Dead — But the Old Models Are
19/05/2025
Flatpack Flip Flops Unveiled In New Campaign To Celebrate Ikea’s 50th Birthday
19/05/2025
Natasa Zunic’s Mission To Create A “Collective Of Confident Female Leaders”
19/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?