Australia’s First Mental Health, Accessible Activism & Sustainable Living Blog Is Here

Hands support the brain in the sun . Concept brainstorming idea.
SHARE
THIS



Australia’s first blog dedicated to reporting positively on mental health, everyday activism, environmental issues and freedom of expression has arrived today.

Launched by Sarah Thompson, the marketing expert formerly behind GoodFit PR, the site will focus on real issues that everyday Australians face.

“Whilst I have great respect for the work of many women’s publications and their writers, I’ve often felt frustrated that the things I face are underrepresented, and that we are presented with a two-dimensional image of what women should be,” said Thompson.

“The Real Girl will regularly cover challenging topics like anxiety and depression, domestic violence, perfectionism, body image struggles, drugs and LGBTQ issues along with positive, accessible activism, finding a mentor, simple ways protect the environment and express yourself – whether through art, writing or participating in politics.

In today’s saturated media and marketing landscape, brands that convey authenticity are resonating most with consumers and earning their trust, as forecast by AdWeek, Forbes, We Are Social and more in their 2019 trend reports.

People are growing tired of superficial content and are seeking meaningful relationships with brands and publications that authentically align with their lives.

“I am not an authority on all women, and I am not trying to be perfect.

“I eat too much sugar, am terrible at cooking, feel ambivalent about having children and have a Valtrex that has sat in a corner gathering dust for over a year.

“What I do take pride in is writing with integrity and trying to understand the things that connect people, rather than what makes us different or better than each other,” continued Thompson.

The launch issue, themed around ‘Voice’, features Shannon Dooley of Retrosweat, tattoo artist Megan Oliver, indigenous climate activist Josh Gilbert, dairy farmer Lynne Strong, modern meditation teachers Kimberley Chan and Ashley Hunt, Sarah Freeman-Vagg of The Clothes Library, clinical psychologist Elon Gersh and Hayley Foster, Director of Women’s Domestic Violence Court Advocacy Service NSW.

 

Please login with linkedin to comment

mental health

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]