Are Media today reveal an all-star line-up of partners including Goodman Fielder’s baking brands White Wings and CSR Sugar, Kenwood, Sunbeam, Borrowdale Pork and the Girl Guides who have signed on to help celebrate Christmas with The Australian Women’s Weekly.
While the pandemic has caused massive disruption across the country, one thing remains constant. The annual tradition that is Christmas with The Weekly is once again returning to 10 in a one-hour festive extravaganza.
Each of the five brands will be integrated in segments during the program in addition to The Australian Women’s Weekly print, social and digital channels across Now to Love.
Goodman Fielder senior brand manager, Nikoleta Kastanias said: “The Australian Women’s Weekly and Christmas with the Weekly have long and rich histories, as do our iconic baking brands White Wings and CSR sugar, which have been making Christmas moments more magical for generations. We’re delighted to be working with Are Media and 10 to share the magic of baking this Christmas with Aussie families”.
Studio 10’s Sarah Harris, The Australian Women’s Weekly’s editor-in-chief Nicole Byers and 10 of The Weekly’s favourite personalities will share Christmas recipes, tips and tricks for the perfect festive celebrations.
From a fail-safe pork crackling to a show-stopping ice cream dessert, The Australian Women’s Weekly’s food team, alongside MasterChef Australia alumni Amina Elshafel and Sarah Tiong, have the Chrissie Day menu covered with their easy take on your festive favourites.
The Living Room’s Barry Du Bois creates magical Christmas craft with his children, and Studio 10’s Tristan MacManus does his best to impress the toughest food critic of all, his daughter Echo.
Byers said: “Never has there been a more important year to gather with family or friends and celebrate the festive season. And, as always, The Weekly is on hand to make sure it goes off with a bang. We’re delighted to welcome our five sponsors across Christmas with The Weekly on 10 and across our print, social and digital channels. The Weekly’s Christmas issue is always our most anticipated and popular of the year, and we have made 2020’s our most special yet.”
The Christmas issue of The Australian Women’s Weekly features Harris on the cover and includes a special gold foil treatment from top to bottom. The vintage inspired yet thoroughly modern cover makes this 220-page issue a true collector’s edition. The magazine is packed with over 150 tips and ideas on how to make this Christmas the best ever, as well as The Weekly’s usual mix of inspiring features and celebrities.
Tamara Simoneau, executive producer of Studio 10 and Christmas with The Australian Women’s Weekly said: “10 and The Weekly have teamed up to deliver exactly the kind of feel-good content we all need after a year most would rather forget. It’s a timely reminder of all the wonderful things we still have to celebrate as 2020 prepares to exit stage right, and how Aussies know more than a thing or two about how to have a cracking Christmas – no matter what.”
Rachael Brand, head of brand entertainment production at 10 said: “10 Imagine have loved collaborating with Nicole and her talented team again this year for Christmas with The Australian Women’s Weekly, on 10. Bringing the Christmas edition of the magazine to life on screen gives our audience unique behind the scenes access to The Weekly’s iconic celebrity photo shoots, simple tips and tricks from their expert food and design team and so much more festive fun.”
Christmas with The Australian Women’s Weekly airs on Thursday, 10 December at 7.30pm on 10. The Christmas edition of The Australian Women’s Weekly is on sale now.
