Australian Lamb Takes Aim At ‘Un-Australian’ Insult In Latest Ad

Australian Lamb Takes Aim At ‘Un-Australian’ Insult In Latest Ad

Australian Lamb is poking fun at the term ‘un-Australian’ in its latest advert which sees people banished to exile for un-Australian behaviour such as boasting, dobbing, eating a meat pie with cutlery, and not knowing the words to Khe Sanh. 

The ad imagines an alternate reality where people literally disappear when they are called “un-Australian”, only to re-emerge in an  “infinite cultural exile”.

In the film, released on Friday, even Aussie rules football legend Sam Kekovich finds himself banished for saying ‘Bon-Appetit’. 

The advert comes as research from Australian Lamb has found that more than half (53%) of Australians believe that the term “Un-Australian” became so overused in 2022 – that it’s hard to know what is or isn’t Australian anymore. 

Graeme Yardy, Domestic Market Manager at Meat And Livestock Australia said: “The use of “Un-Australian” has got out of control, everything from how you eat your pie to having a wedding on Grand Final day is on the chopping block. Chances are you’ll be viewed as “Un-Australian” by someone!”

“What makes Australia great is that we celebrate our differences. Lamb is famous for bringing Aussies together, so what better way to cut through this division and help us come together over these collective differences than with a good lamb BBQ.”




Please login with linkedin to comment

Australian Australian Lamb Fresh Meat

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]