Australian Lamb is poking fun at the term ‘un-Australian’ in its latest advert which sees people banished to exile for un-Australian behaviour such as boasting, dobbing, eating a meat pie with cutlery, and not knowing the words to Khe Sanh.
The ad imagines an alternate reality where people literally disappear when they are called “un-Australian”, only to re-emerge in an “infinite cultural exile”.
In the film, released on Friday, even Aussie rules football legend Sam Kekovich finds himself banished for saying ‘Bon-Appetit’.
The advert comes as research from Australian Lamb has found that more than half (53%) of Australians believe that the term “Un-Australian” became so overused in 2022 – that it’s hard to know what is or isn’t Australian anymore.
Graeme Yardy, Domestic Market Manager at Meat And Livestock Australia said: “The use of “Un-Australian” has got out of control, everything from how you eat your pie to having a wedding on Grand Final day is on the chopping block. Chances are you’ll be viewed as “Un-Australian” by someone!”
“What makes Australia great is that we celebrate our differences. Lamb is famous for bringing Aussies together, so what better way to cut through this division and help us come together over these collective differences than with a good lamb BBQ.”
