B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • AFL
  • Federal Election
  • Pinterest
  • AI
  • NRL
  • News Corp
  • WPP
  • Cairns Hatchlings
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • Foxtel
  • Channel 10
  • State of Origin
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Facebook Confirms Aussies Were Entangled In Cambridge Analytica Saga
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Facebook Confirms Aussies Were Entangled In Cambridge Analytica Saga
MediaTechnology

Facebook Confirms Aussies Were Entangled In Cambridge Analytica Saga

Daisy Doctor
Published on: 5th April 2018 at 12:07 PM
Daisy Doctor
Share
3 Min Read
SHARE

Facebook Chief Technology Officer Mike Schroepfer has released a statement overnight on behalf of the social media giant admitting 37 million more users were affected in a data breach than previously reported.

The statement, which sought to “update you on the changes we’re making to better protect your Facebook information”, addressed the extra 37 million Facebook users impacted by the data breach nearing the end of the article.

The blogpost says, “In total, we believe the Facebook information of up to 87 million people — mostly in the US — may have been improperly shared with Cambridge Analytica”, and admittance which is accompanied by the following graph.

fb

Surprisingly, the Philippines was the second worst impacted country behind the US, with a whopping 1.1 million Facebook users affected.

Australia made up 0.4 per cent of the total number, with more than 300,000 accounts “improperly shared” with Cambridge Analytica.

The numbers indicate a total of more than 87 million accounts were shared, a big difference from the original number of 50 million.

In the blogpost, Schroepfer also detailed the measures being taken by Facebook to secure users’ data.

The steps include disabling the ability to search for a user by their mobile number, denying Facebook access to content within messages and calls on the platform, allowing users to see what apps Facebook is sharing their information with, as well as a series of other changes.

The last change mentioned was directly inspired by the Cambridge data breach, according to the social media platform.

Using this “improperly shared” data from Facebook, Cambridge Analytica was able to gather information which enabled both UK’s Brexit vote out of the EU, as well as Trump’s presidential campaign and eventual win.

According to media outlets, a conference call was set up involving Facebook founder Mark Zuckerberg after the revised numbers were released.

During the call, Zuckerberg took responsibility for the breach and dismissed rumours he would be stepping down.

Zuckerberg acknowledged Facebook “didn’t take a broad enough view on what our responsibility was and that was a huge mistake. That was my mistake.”

When questioned whether his role was in jeopardy, Zuckerberg said, “Not that I know of!”

A week ago, Zuckerberg broke his silence on the breach in a statement, five days after the initial scandal broke.

“We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” the statement read.

“I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.

“The good news is that the most important actions to prevent this from happening again today we have already taken years ago. But we also made mistakes, there’s more to do, and we need to step up and do it.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Cambridge Analytica, Facebook, zuckerberg
Share
Daisy Doctor
By Daisy Doctor
Follow:
Daisy Doctor was a journalist at B&T from 2017 - 2019. She is also a Social Media Manager & Podcast Host.

Latest News

Brittany Higgins Joins Third Hemisphere
04/06/2025
Regulator Injects New Rules On Non-Surgical Cosmetic Procedure Ads
04/06/2025
Uber & Hello Keep The Marriage Alive Celebrating 5 Years With Art Installation Vow Renewal
04/06/2025
Omnicom’s Ecommerce Practice Flywheel Partners With Uber Advertising For New Retail Media Play
04/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?