Facebook Confirms Aussies Were Entangled In Cambridge Analytica Saga

Facebook Confirms Aussies Were Entangled In Cambridge Analytica Saga

Facebook Chief Technology Officer Mike Schroepfer has released a statement overnight on behalf of the social media giant admitting 37 million more users were affected in a data breach than previously reported.

The statement, which sought to “update you on the changes we’re making to better protect your Facebook information”, addressed the extra 37 million Facebook users impacted by the data breach nearing the end of the article.

The blogpost says, “In total, we believe the Facebook information of up to 87 million people — mostly in the US — may have been improperly shared with Cambridge Analytica”, and admittance which is accompanied by the following graph.


Surprisingly, the Philippines was the second worst impacted country behind the US, with a whopping 1.1 million Facebook users affected.

Australia made up 0.4 per cent of the total number, with more than 300,000 accounts “improperly shared” with Cambridge Analytica.

The numbers indicate a total of more than 87 million accounts were shared, a big difference from the original number of 50 million.

In the blogpost, Schroepfer also detailed the measures being taken by Facebook to secure users’ data.

The steps include disabling the ability to search for a user by their mobile number, denying Facebook access to content within messages and calls on the platform, allowing users to see what apps Facebook is sharing their information with, as well as a series of other changes.

The last change mentioned was directly inspired by the Cambridge data breach, according to the social media platform.

Using this “improperly shared” data from Facebook, Cambridge Analytica was able to gather information which enabled both UK’s Brexit vote out of the EU, as well as Trump’s presidential campaign and eventual win.

According to media outlets, a conference call was set up involving Facebook founder Mark Zuckerberg after the revised numbers were released.

During the call, Zuckerberg took responsibility for the breach and dismissed rumours he would be stepping down.

Zuckerberg acknowledged Facebook “didn’t take a broad enough view on what our responsibility was and that was a huge mistake. That was my mistake.”

When questioned whether his role was in jeopardy, Zuckerberg said, “Not that I know of!”

A week ago, Zuckerberg broke his silence on the breach in a statement, five days after the initial scandal broke.

“We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” the statement read.

“I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.

“The good news is that the most important actions to prevent this from happening again today we have already taken years ago. But we also made mistakes, there’s more to do, and we need to step up and do it.”

Please login with linkedin to comment

Cambridge Analytica Facebook zuckerberg

Latest News

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]


by B&T Magazine

B&T Magazine
ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]