Archibald Williams Partners With Sydney Children’s Hospitals Foundation

Archibald Williams Partners With Sydney Children’s Hospitals Foundation
Joy Clark
By Joy Clark



Sydney Children’s Hospitals Foundation (SCHF) has partnered with Archibald Williams with the agency set to handle strategy and creative services across SCHF’s tax time fundraising appeal.

SCHF is a not-for-profit organisation that raises funds for the prevention and management of childhood illnesses. Its focus is on kids and families receiving treatment or care services provided by NSW’s network of children’s hospitals and paediatric health services.

SCHF has revamped its annual fundraising calendar and strategy, including the launch of their new brand identity late last year. In 2021, a new fundraising campaign targeted around tax time was introduced, Sydney Sick Kids Appeal (SSKA).

As a first task, Archibald Williams will be launching the new campaign for this appeal across NSW in late May.

“We’re excited to partner with Archibald Williams as we continue to go all in for kids’ health. Creating meaningful and compelling campaigns that tell authentic and impactful stories is what we’re all about. What makes SCHF different, is that one donation truly can help all sick kids – from the hospital wards, research labs and outreach centres, to emergency transport and paediatric palliative care – funds raised go directly to the front line. We look forward to bringing the Sydney Sick Kids Appeal to the community with a powerful new look and feel,” said Kate Ferguson, general manager, engagement at SCHF.

“In the short time we’ve have been able to work with SCHF so far, we have met so many passionate and incredibly intelligent people all truly making a difference through their work. The opportunity to roll up our sleeves alongside them and help further their fundraising efforts to help all sick kids is a real privilege,” said Kiranpreet Kaur, head of client & strategic services at Archibald Williams.




Please login with linkedin to comment

archibald / williams sydney children's hospital

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]