Online business education provider, BSchool, has launched a campaign via Twitter to encourage applicants to apply for its scholarship program.

The initiative, #TweetScholar, developed by Melbourne-based creative agency Taboo, sees potential scholarship winners apply using just 140 characters.

Ryan Trainor, BSchool Co-founder and serial entrepreneur was proud to unveil the scholarship, likening its modern and disruptive approach to the course material itself.

“Like everything we do at BSchool, our scholarship program is different, disruptive and designed to help students get the tools they need to succeed, faster” says Trainor.

“We started BSchool to arm ambitious business people with practical skills for a quickly evolving business world, so it makes sense that the scholarship process reflects the same digital skills and opportunities” he adds. “Say goodbye to lengthy application forms, interviews and red tape… Welcome to the elevator pitch – 140 characters to sell your idea”.

Taboo’s James Mackinnon says, “TweetScholar is the first initiative in the ‘Be More’ campaign. Throughout the campaign we’re going to give old-school traditions a much-needed shake up and show Australians that there is a faster, smarter and more relevant option when it comes to business education.”