Apple released its new line of M3 chip-powered MacBooks overnight and, as ever, there’s a whole new vid talking up the power of its latest products.
This time, Apple has enlisted a huge range of talent to showcase the scope of the new MacBooks’ abilities. For a start, there’s Issa Rae, writer, actor, producer, and CEO of HOORAE and PinkPanthress, the artist, music producer and songwriter using the new MacBooks for their creative endeavours.
The vid also features Oliver Blume, chairman of Porsche cars and Eve Lewis Prieto, director of teaching meditation and mindfulness, at Headspace and Reshma Saujani, founder of Girls Who Code (and some of her students).
It even features Steve Cherundolo, head coach of Los Angeles FC and Alyssa Goodman, PhD, Professor of astronomy.
The Animation in the vid was produced by Titmouse and the whole thing was directed by Matt Taylor.
TBWA\ Media Arts Lab has held the Apple creative account since 1984.
