M+C Saatchi Not Re-Pitching For Woolies Creative Account

Published on: 6th May 2026 at 12:16 PM

Melania Watson

1 Min Read

Woolworth's Australia and New Zealand is pitching for a lead creative agency.

M+C Saatchi will not be re-pitching for Woolworths creative account, B&T understands.

It comes as Woolworths Australia and New Zealand confirmed to B&T on Wednesday it’s pitching for a lead creative agency.

Incumbent agency M+C Saatchi has held the account since 2017.

A Woolworths spokesperson told B&T: “We have commenced an RFP process for a lead creative agency partner for Woolworths Australia and New Zealand.”

“We continue to work with our existing partners throughout this process.”

B&T requested a statement from M+C Saatchi, who declined.

Woolworths confirmed it is not undergoing an RFP process for its media account.

TAGGED: Woolworths

By Melania Watson

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Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. When she’s not chasing breaking news, she’s chatting with industry leaders to discuss the big changes in the marketing, advertising, and media landscape. She kicked off her journalism career in 2022 at TV3 in New Zealand as a digital reporter and producer, later moving into a technology reporter role that brought her to Sydney. Driven by a desire to push herself into a new niche, she joined B&T at the start of 2026.