M+C Saatchi will not be re-pitching for Woolworth’s creative account, B&T understands.
It comes as Woolworth’s Australia and New Zealand confirmed to B&T on Wednesday it’s pitching for a lead creative agency.
Incumbent agency M+C Saatchi has held the account since 2017.
A Woolworths spokesperson told B&T: “We have commenced an RFP process for a lead creative agency partner for Woolworths Australia and New Zealand.”
“We continue to work with our existing partners throughout this process.”
B&T has requested a statement from M+C Saatchi.
More to come.
