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Reading: APN Outdoor Optimise Their Wi-Fi Bus Offering To Maximise Impact
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B&T > Advertising > APN Outdoor Optimise Their Wi-Fi Bus Offering To Maximise Impact
Advertising

APN Outdoor Optimise Their Wi-Fi Bus Offering To Maximise Impact

Michaela Piper
Published on: 3rd August 2016 at 3:33 PM
Michaela Piper
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1 Min Read
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APN Outdoor have today announced their latest development in the transit space, with the optimisation of their innovative Wi-Fi Bus offering active in the Adelaide market.

With over 20 Wi-Fi buses optimised, this new pack offers brands the invigorated opportunity to advertise across mobile devices, Bus interiors and exteriors, whilst simultaneously enhancing the consumer journey through free premium, high-speed Wi-Fi.

Capturing a truly broad audience, the pack has been strategically designed to deliver maximum reach by selecting routes that target CBD commuters, airport transfers and the high dwell time routes servicing the Adelaide Hills region.

This strategic development is indicative of APN Outdoor’s commitment to being the smartest Outdoor operator and providing multi-layered Outdoor advertising solutions.

Mark Fairhurst general manager- sales, APN Outdoor, said, “As the unrivalled transit leaders across metro Australia, we are always looking for ways to provide strategic solutions to advertisers, whilst enhancing the commute experience.

“This development in the Adelaide market is just the start of what we have to come in this space, and we look forward to seeing how the market responds.”

 

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By Michaela Piper
Beginning my career in media sales, I enjoyed learning the ropes in a fast paced, dynamic organisation. Making the move to a more strategic, Marketing role and then onto a more focused Marketing, Communications and Partnership position in Australia's leading Outdoor media company, I have been exposed to many facets of trade marketing, partnership management and corporate communications. I have developed a real passion for my work, take great pride in my position and am constantly seeking out new challenges. I pride myself on being a hard worker and when I throw myself into something I do it full force. I thrive when I challenged, and I perform best at pace.

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