APN Outdoor have today announced their latest development in the transit space, with the optimisation of their innovative Wi-Fi Bus offering active in the Adelaide market.

With over 20 Wi-Fi buses optimised, this new pack offers brands the invigorated opportunity to advertise across mobile devices, Bus interiors and exteriors, whilst simultaneously enhancing the consumer journey through free premium, high-speed Wi-Fi.

Capturing a truly broad audience, the pack has been strategically designed to deliver maximum reach by selecting routes that target CBD commuters, airport transfers and the high dwell time routes servicing the Adelaide Hills region.

This strategic development is indicative of APN Outdoor’s commitment to being the smartest Outdoor operator and providing multi-layered Outdoor advertising solutions.

Mark Fairhurst general manager- sales, APN Outdoor, said, “As the unrivalled transit leaders across metro Australia, we are always looking for ways to provide strategic solutions to advertisers, whilst enhancing the commute experience.

“This development in the Adelaide market is just the start of what we have to come in this space, and we look forward to seeing how the market responds.”