APN Outdoor have teamed up with the Australian Olympic Committee (AOC) as an official team partner, effective immediately.
As part of the launch, APN Outdoor revealed a taste of many activations, campaigns and stunts that will further bring the Australian Olympic spirit to the streets.
The partnership marks the first time the Australian Olympic Team has joined forces with an Outdoor media provider and is indicative of the growth and anticipated trajectory of the medium.
“Bringing the Olympic Spirit to the streets through our superior quality inventory, not only aligns with our spirited company values but also with the globally accessible and appealing nature of The Olympic Team. This partnership will provide exciting opportunities for our clients and our staff alike, and we are keenly anticipating the launch and implementation over the coming months,” APN Outdoor chief exec Richard Herring said.
The two organisations have engaged in a long term partnership that will carry through until the Tokyo Olympics in 2020, covering both Summer and Winter Games in this time.
With plans to utilise the whole suite of APN Outdoor’s formats, the focus will be predominantly on the Elite inventory, covering digital billboards, XtrackTV and other areas of innovation within key outdoor environments. The reactivity, immediacy and flexibility of the Elite Inventory will allow the AOC a unique opportunity to connect with the public, in real-time when they are out and about, facilitating a conversation with Australian’s and their most elite sporting team.
“This is an exciting time for us as athletes are selected on the 2016 Australian Olympic Team. We encourage all Australians to be part of their journey and support their Team,” AOC president John Coates said.
“A partnership with APN Outdoor grants us access into to the everyday lives of Australians in a way we are keen to explore. With the help of APN Outdoor we will be able to bring the team into the public eye, when Australians are out and about, each and every day around our cities and we anticipate this partnership being long and mutually rewarding.”