AOL’s Grant Bingham Joins Nine As Programmatic Sales Director

AOL’s Grant Bingham Joins Nine As Programmatic Sales Director
Nic Christensen
By Nic Christensen
SHARE
THIS



Nine Entertainment has announced its has appointed Grant Bingham to lead its programmatic sales offering, in a move that completes the senior appointments to the publisher’s aligned digital sales structure.

Bingham, who was previously head of publisher services at AOL, takes on newly-created position of director of programmatic sales, and will head up both Nine Digital’s trading desks relationships and continue to develop the publisher’s programmatic offering to agencies and their clients.

Michael Stephenson, chief sales officer at Nine, said programmatic is a major focus and a significant growth opportunity for the company.

“Grant has a rare background in that he has both a deep technical knowledge of programmatic and also frontline sales management experience,” he said.

“He will be charged with making sure we continue to build out our programmatic offering and are well placed to serve the trading desks as the market evolves from a hand-held sales model towards a greater focus on the automation of the sales process.”

Bingham’s appointment comes just a week after Nine Digital announced a number of key changes to its digital sales leadership, with the appointment of Fairfax Media’s Pippa Leary as commercial director of digital sales.

Leary’s appointment was part of a strategy by Nine to invest more in senior digital sales roles, with the publisher signalling it would focus on the key areas of programmatic sales, content-led sales, video, mobile and native sales.

As part of these changes, Nine last week announced changes to its senior digital leadership team, which will report to Leary and now consists of: Ben Gunn (director of agency sales), Amy Schubert (director of sales and content partnerships for 9Honey), Nathan Powell (director of digital product sales), and Bingham (director of programmatic sales).

Commenting on the newly-formed team, Leary said: “This is a great team and one that is focused on driving growth in digital for Nine.

“We are thrilled to have Grant on the team, and what makes him attractive for us is that he has specialist knowledge of serving video programmatically. There are few people in this market with his depth of experience.”

Please login with linkedin to comment

#HappyGiving brand expression Grant Bingham Macular Disease Foundation Australia

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]