AOL’s Grant Bingham Joins Nine As Programmatic Sales Director

AOL’s Grant Bingham Joins Nine As Programmatic Sales Director
SHARE
THIS



Nine Entertainment has announced its has appointed Grant Bingham to lead its programmatic sales offering, in a move that completes the senior appointments to the publisher’s aligned digital sales structure.

Bingham, who was previously head of publisher services at AOL, takes on newly-created position of director of programmatic sales, and will head up both Nine Digital’s trading desks relationships and continue to develop the publisher’s programmatic offering to agencies and their clients.

Michael Stephenson, chief sales officer at Nine, said programmatic is a major focus and a significant growth opportunity for the company.

“Grant has a rare background in that he has both a deep technical knowledge of programmatic and also frontline sales management experience,” he said.

“He will be charged with making sure we continue to build out our programmatic offering and are well placed to serve the trading desks as the market evolves from a hand-held sales model towards a greater focus on the automation of the sales process.”

Bingham’s appointment comes just a week after Nine Digital announced a number of key changes to its digital sales leadership, with the appointment of Fairfax Media’s Pippa Leary as commercial director of digital sales.

Leary’s appointment was part of a strategy by Nine to invest more in senior digital sales roles, with the publisher signalling it would focus on the key areas of programmatic sales, content-led sales, video, mobile and native sales.

As part of these changes, Nine last week announced changes to its senior digital leadership team, which will report to Leary and now consists of: Ben Gunn (director of agency sales), Amy Schubert (director of sales and content partnerships for 9Honey), Nathan Powell (director of digital product sales), and Bingham (director of programmatic sales).

Commenting on the newly-formed team, Leary said: “This is a great team and one that is focused on driving growth in digital for Nine.

“We are thrilled to have Grant on the team, and what makes him attractive for us is that he has specialist knowledge of serving video programmatically. There are few people in this market with his depth of experience.”

Please login with linkedin to comment

#HappyGiving brand expression Grant Bingham Macular Disease Foundation Australia

Latest News

Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]

Canon Australia Named Official Imaging Partner For Sydney Zoo
  • Media

Canon Australia Named Official Imaging Partner For Sydney Zoo

Canon Australia has today become the first official Imaging Partner of Sydney Zoo. The two-year partnership will see the two experience-led organisations bring to life a variety of on-site and digital platform photographic and creative print activations; each with the purpose of extending the creative and educational experiences of every guest to Sydney Zoo. From […]