Nine Entertainment has announced its has appointed Grant Bingham to lead its programmatic sales offering, in a move that completes the senior appointments to the publisher’s aligned digital sales structure.
Bingham, who was previously head of publisher services at AOL, takes on newly-created position of director of programmatic sales, and will head up both Nine Digital’s trading desks relationships and continue to develop the publisher’s programmatic offering to agencies and their clients.
Michael Stephenson, chief sales officer at Nine, said programmatic is a major focus and a significant growth opportunity for the company.
“Grant has a rare background in that he has both a deep technical knowledge of programmatic and also frontline sales management experience,” he said.
“He will be charged with making sure we continue to build out our programmatic offering and are well placed to serve the trading desks as the market evolves from a hand-held sales model towards a greater focus on the automation of the sales process.”
Bingham’s appointment comes just a week after Nine Digital announced a number of key changes to its digital sales leadership, with the appointment of Fairfax Media’s Pippa Leary as commercial director of digital sales.
Leary’s appointment was part of a strategy by Nine to invest more in senior digital sales roles, with the publisher signalling it would focus on the key areas of programmatic sales, content-led sales, video, mobile and native sales.
As part of these changes, Nine last week announced changes to its senior digital leadership team, which will report to Leary and now consists of: Ben Gunn (director of agency sales), Amy Schubert (director of sales and content partnerships for 9Honey), Nathan Powell (director of digital product sales), and Bingham (director of programmatic sales).
Commenting on the newly-formed team, Leary said: “This is a great team and one that is focused on driving growth in digital for Nine.
“We are thrilled to have Grant on the team, and what makes him attractive for us is that he has specialist knowledge of serving video programmatically. There are few people in this market with his depth of experience.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]