AOL Launches Two New Ad Solutions For Clients

AOL Launches Two New Ad Solutions For Clients
SHARE
THIS



AOL Platforms has announced the Australian launch of ADTECH and Marketplace, two solutions that will make it easier for advertisers to place targeted, effective campaigns on AOL and third party publisher sites.

The technology is already serving 250 billion ad impressions each month for clients in 85 countries. In Australia, Inception Digital and Adsparc are the first of many expected to sign up for these new services, contributing to AOL’s growth in the digital advertising space.

ADTECH is an integrated cross-screen ad serving and media management platform, that enables publishers, ad networks, agencies and advertisers to manage, serve and report on their online advertising campaigns, including display, video and mobile formats. It includes:

  • A state of the art forecasting engine, offering predictions of ad impressions based on historic data
  • A sophisticated reservation system, which cross checks inventory already booked to ensure the most effective targeted outcomes
  • Ad visibility tracking, offering insights into how long your ads appear within the viewable part of the browser

MARKETPLACE is a scalable sell-side display ad-serving platform for desktops and mobile devices, offering:

  • Brand protection – the ability to block sites, with transparency settings at any inventory level
  • Actionable analytics – uncover insights and identify opportunities to increase revenue from non-reserved buys
  • Yield optimisation – for publishers, make full use of entire inventory, including accessing global demand opportunities and gaining insights on performance to help plan future content.

Both solutions are supported by 24/7 customer service, so users can find immediate remedies to issues or questions.

Guy Burbridge, commercial director at inception digital said the integration of Marketplace with ADTECH makes complete sense for their network of premium publishers.

“Having Marketplace in place rounds out our services proposition making us the complete offer for top quality publishers covering content, social, premium display and now a Private Marketplace strategy,” he said.

Mitch Waters, managing director at AOL Platforms ANZ, says the new product suite significantly expands the AOL ecosystem in Australia.

“In this market we started by offering video solutions. Now we’re expanding our programmatic capabilities to display with an open ecosystem that simplifies digital advertising across any format and every screen, whether its mobile, TV, video or display. And there’s more to come.

“These products mark a quantum shift in how advertising is targeted, booked, served and analysed. The key is to offer real-time solutions that enable advertisers and publishers to constantly refine their approach, using automation to make strategies more precise and achievable.”

Combined these products mark a significant technological advance, with automation driving the biggest change in the media industry since the dawn of television.

 

Please login with linkedin to comment

horses Macular Disease Foundation Australia Openpool

Latest News

Tis’ The Season To Turn Shoppers Into Buyers
  • Opinion
  • Technology

Tis’ The Season To Turn Shoppers Into Buyers

Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]

Opinion

by B&T Magazine

B&T Magazine
Vodafone Australia To Pitch Creative
  • Advertising

Vodafone Australia To Pitch Creative

TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]

IBM CMO Jodie Sangster Departs
  • Media
  • Technology

IBM CMO Jodie Sangster Departs

IBM CMO Jodie Sangster announces departure. Has promised not to do a podcast, take up painting or open a yoga retreat.

by B&T Magazine

B&T Magazine
Westfield Launches Home Delivery Service
  • Marketing

Westfield Launches Home Delivery Service

Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services
  • Media

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services

SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations.  Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy.  SBS provides multiplatform services in more than […]

İstanbul, Turkey - February 10, 2019: Woman using smart phone on a couch. The smart phone is an iPhone 8 displaying Twitter application.  iPhone is a touchscreen smartphone developed by Apple Inc.
  • Technology

Twitter Plays With In-Conversation Ads

Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]

ABC Relaunches Aussie Music Show The Sound For Season Three
  • Media

ABC Relaunches Aussie Music Show The Sound For Season Three

In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]

AKQA Crowned Most Innovative Media And Marketing Company By AFR
  • Marketing
  • Media

AKQA Crowned Most Innovative Media And Marketing Company By AFR

Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List.  This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category.   The Most Innovative Companies Awards were presented via a […]

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian
  • Media

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian

National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards
  • Technology

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards

Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]

White ladders leaning on to content written bull's eye target on blue wall. Horizontal composition with copy space. Content concept.
  • Marketing
  • Media

New Research Identifies ‘Commerce Content’ As Key Revenue Driver For Brands And Publishers

Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]