ANZ One Ups Itself For Mardi Gras, Decks Out Sydney Branch “Fit For A Queen”
Since 2014 banking business ANZ has given some of its ATMs in Sydney a fabulous makeover with glitter, paints and sparkles in support of LGBTI celebration Mardi Gras.
And this year – to mark ten years of the bank’s backing of Mardi Gras – the bank and its agencies have spent the weekend completely refurbishing the branch on Oxford Street to make it “fit for a queen”.
Taking inspiration from artistic style Baroque, the walls are covered in 16 different colourful and detailed murals, from drag queens riding unicorns, puppies with wings to fluffy poodles and gay penguins. The creative geniuses behind it also took inspiration from famous houses and landmarks – such as Liberace’s pad and the Sistine Chapel.
The murals are all symbolic of the LGBTI (lesbian, gay, bisexual, transgender, intersex) community, and developed in consultation with the community.
And as customers walk in, they’re greeted by two giant penguins – symbols of the two male penguins who struck up a relationship and somewhat “adopted” an abandoned egg.
The creative agency behind the concept was Whybin\TBWA with execution by The Glue Society. Daniel Pizzato and Paul Reardon from Whybin explained the look and feel at this morning’s unveiling, using inspiration from Baroque and others.
“We wanted it to be as if the GayTM mothership had landed,” Pizzato said. “And I hope we’ve achieved that.”
Reardon added: “The brief we gave ourselves was, ‘create a bank fit for a queen’.”
As the refurb took the whole weekend, with rather late nights, Mark Hand, managing director of corporate and commercial banking and chair of ANZ’s diversity council, joked this morning the lock out laws didn’t apply to those decking out the branch, earning a number of good humoured laughs.
“I saw it around 11 o’clock last night and have to say I was a bit worried about whether we’d get there, but the guys have done a fantastic job,” he said.
“It’s been a remarkable achievement. We’re very proud of our ten year involvement with the Mardi Gras which is fast approaching its fabulous 40s.”
To add to the further celebrations, social media platform Twitter has announced it has developed an emoji specifically for ANZ and its Mardi Gras support. From 12.30pm today, each time someone tweets the hashtag #GAYNZ a small rainbow flag will appear.
While a number of brands do support Mardi Gras, B&T‘s account manager Frank Masterson questions why more don’t get involved, given it’s a brilliant way for brands to get some of their own support. Check out his thoughts here.
On a side note, we’re waiting for the official fabulous photos from the event, so check back here later today where you can see the branch in all its glory! Or, if you’re in Sydney, head on down to the branch on Oxford Street yourself.
Please login with linkedin to comment
Advertising Standards Bureau profiles reachout telstra foundation The Reject Shop Village Roadshow PicturesLatest News
Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
Debunking The Myths: The Environmental Cred Of Print Media
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
“Tiny Tech, Mighty Spec” Says Panasonic’s Newest Campaign Via Awaken
We're being fans of photography here at B&T, showing a particular fondness for the "artful nude" category.
Mindshare Snares Kayo’s & Binge’s Media
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
Study: Aussies Eye Bricks & Mortar Return This Christmas
Quote Shakespeare when looking for a car spot at Christmas? Ready your "convert to anger; blunt not the hearts" here.
Black Lives Matter Escalates Importance Of Diversity In Just 14% Of Workplaces
We're very diverse & inclusive in the B&T office. Although we do have a good laugh picking on the bloke from Adelaide.
Women In Media’s Elle Bullen: “We Must Get Better At Supporting Our People & Ourselves”
Here's top advice from SDWM’s Elle Bullen. But then when does B&T give bad advice? Those few defamation cases aside.
Monday TV Wrap: SAS Holds Strong In Second Week
SAS has proven good news for Seven and even better news for Tele, Daily Mail and B&T journalists to hang shit on.
Barbie Confronts White Privilege, As Brand Hailed For Its Bravery In Confronting Racism
In a delicious irony, a blonde woman who owns a Malibu mansion, camper and "toy boy" Ken is tackling white privilege.
Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Destination Gold Coast Appoints In Marketing We Trust As Digital Marketing Agency
The Gold Coast offers world-class attractions all from the comfort of your own double-pluggers & footy training shorts.
Burger King’s Back Trolling Its Competitors In Spooky Halloween Spot
You either love Halloween or you don't. And if you're the latter, don't put carved pumpkins outside or open the door.
Hardie Grant Media Announces Publishing And Sales Partnership With RACT
B&T does actually believe there's a person in this press photo. Admittedly, you do have to strain the old peepers.
WorkSafe & FBC NZ Launch Wild New Campaign Challenging New Zealanders To Take A Fresh Look At Workplace Safety
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Campaign To Tackle Macular Disease Brings Impressive Celeb Cachet
B&T's never suffered macular disease but we once had mackerel disease after a choking incident with the pub's fish pie.
Curtin University Launches Major Brand Campaign Via AnalogFolk
In one of the greater shocks, Curtin University actually doesn't run courses in drapery, rideau or window furnishings.
UnLtd Reports Record $31.2M Industry Social Impact
Here's an industry feel good story. Which B&T likes to think is better than a redundancy story or a police raid story.
Aussies Called To ‘Flex Their True Colours’ In New Lifeblood Campaign Via B.B.E And Cummins&Partners
Campaign aims to boost blood and plasma donations. As in your human liquid cells, not your television set.
“Where’s The Craic?” Guinness Goes Booze-Free With Launch Of Guinness 0.0
With Guinness going alcohol-free, how will Bondi police spend their time now there are no drunk backpackers to arrest?
Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]
Ex-Isobar CEO Konrad Spilva Launches Creative Consultancy Shadowboxer
Ex-Isobar CEO launches creative consultancy Shadowboxer. Although refutes name was taken from the seminal Angels track.
oOh! Dives Into Data To Support Movember’s 2020 Campaign
Time to look like an Australian 70s fast bowler, adult movie star or SBS' George Donikian as Movember's just about here.
WPP Appoints “Technologist, Scientist & Entrepreneur” Dr Ya-Qin Zhang To Board
WPP appoints Dr Ya-Qin Zhang to the board. And, no, he won't be handing out scripts for Ritalin or methylphenidates.
Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
B&T always looks for the Australian made symbol when shopping. Particularly when buying kangaroo skins or didgeridoos.
DDB Melbourne Wins Dulux’s Creative
DDB Melbourne can't decide if reception should be Avocado Dreaming or Ruby Haemorrhoid after snaring Dulux Paints.
Heckler Collaborates For OnePlus Nord’s Gray Ash Global Launch
Design and visual effects house Heckler has created the international launch video for global technology brand OnePlus’ newest offering: the OnePlus Nord special edition Gray Ash smartphone.
The Bottle-O Goes Musical In New Brand Campaign Via Channel T
Is it just us or is there a surprising number of booze ads on B&T today? You can almost get cirrhosis just reading.
Sapporo Brings Origins To Life In New Manga-Inspired Campaign Via Cummins&Partners
Alongside ironic T-shirts and thick rimmed spectacles, a love of Manga is essential for any budding agency creative.
Women in Media’s Cara Meade: “Find Clarity When There Is Chaos, Inspire Action Where There Is Lethargy”
Looking for a bit of Monday inspiration? Well, this is an essential read. Or, there's always the pub schnitzel.
