Anthony Freedman To Step Down As Chairman & CEO Of Havas ANZ

Anthony Freedman To Step Down As Chairman & CEO Of Havas ANZ
SHARE
THIS



After five years as chairman and CEO of Havas Group Australia and New Zealand, Anthony Freedman has announced he will be stepping down later this year.

This concludes Freedman’s involvement with Host (now Host/Havas) and One Green Bean (AU and EU), which he founded in 2000 and 2007 respectively, and which Havas initially acquired 51 per cent of in 2011.

Under Freedman’s leadership, Havas ANZ has established itself as a leader in integration and innovation, bringing all of its agencies together in a new Sydney Village in the Rocks in early 2019, and in Melbourne in 2020. It has also strengthened its media offering in both Sydney and New Zealand with the acquisition of Catchi in 2018 and Hyland Media in 2020. Earlier this year, it acquired a majority interest in Australia’s leading independent performance marketing agency, Frontier Australia.

Havas ANZ will continue to be led by its three CEOs – Laura Aldington, Havas Creative Group (Host/Havas and h/commerce), Virginia Hyland, Havas Media Group and Simone Gupta, Havas PR Collective (Red Havas, OGB, Organic).  There is no plan to replace Freedman, with each CEO instead reporting into their respective global network CEOs.

Freedman has long been seen as an innovator in the Australian agency landscape. Host and One Green Bean were highly regarded as challengers within their field, earning both agencies a long list of creative, effectiveness and Agency of the Year awards. Freedman has held key industry roles, including the inaugural chairman of the board at the Communications Council (now the Advertising Council of Australia).

Freedman said, ‘Having set the Village up for success, with strong leadership, leading agency brands and a world class client portfolio, it’s time for me to embark on a new chapter.’

Yannick Bollore global vhairman and CEO, Havas Group said, “Across the globe in 2021-22 Havas has built strong momentum. Anthony has been key to driving growth in Australia and New Zealand, making it one of our most successful markets in the region.

Bollore added, “Anthony has brought a sharp commercial acumen and an entrepreneurial spirit that has seen the ANZ group grow and innovate. He has curated a strong bench of leadership across the agencies, which are all in double-digit growth. He is leaving the group in great shape, and in great hands.”

Please login with linkedin to comment

Anthony Freedman Havas

Latest News

Why Are We Still Banging Our Heads Against The Glass Ceiling?
  • Media
  • Opinion

Why Are We Still Banging Our Heads Against The Glass Ceiling?

In this guest post, Azadeh Williams, the founder and managing director of AZK Media. Candidly shares with B&T how she’s gone up against the glass ceiling and what she has learned. Williams (main photo) has consistently been recognised as B&T’s Women in Media and Women Leading Technology. She’s a force within the industry, with a […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]

We Are Social Names Susie Hogarth As Global Head Of Cultural Insights
  • Technology

We Are Social Names Susie Hogarth As Global Head Of Cultural Insights

We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]

Blockheads Rejoice! The Official Block Podcast Is Here
  • Media

Blockheads Rejoice! The Official Block Podcast Is Here

In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]

Behaviour Change – Expecting The Unexpected
  • Marketing
  • Partner Content

Behaviour Change – Expecting The Unexpected

Here's pro tips for brands looking for behavioural change. Could possibly also work on lazy, cleaning-phobic partners.

Partner Content

by B&T Magazine

B&T Magazine
TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022
  • Media

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022

The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market
  • Marketing

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market

After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]

Michael Bass Named New Chief Trading Officer For Dentsu APAC
  • Media

Michael Bass Named New Chief Trading Officer For Dentsu APAC

Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]