Excellence in newspaper media’s creative, sales and marketing teams from across Australia, New Zealand, the South Pacific and Southeast Asia has been recognised at the 2015 PANPA Advertising & Marketing Awards event held at the Zeta Bar in Sydney’s Hilton Hotel.
Presented by The Newspaper Works annually in conjunction with the Future Forum, the PANPA Advertising & Marketing Awards attracted a record 450 entries this year.
The advertising categories laud publishers’ in-house work, while both agency and in-house executions were eligible for the Marketing categories.
A mix of panels and independent judges oversaw this year’s awards. No category had fewer than three judges and overall almost 90 judges volunteered their time.
“The calibre of submissions was particularly high this year,” said The Newspaper Works chief executive Mark Hollands. “The finalists and winners showcase the creative, compelling and effective ways in which newspaper media promote their essential contribution to readers’ lives, and to advertiser and media agency strategies.”
The 2015 PANPA Advertising & Marketing Awards were sponsored by Oceanic Paper.
PRINT ADVERTISING AWARDS
Best Print Single Advertisement for a Client
Community
Blayney Chronicle – De-Sex Your Dog, He’ll Be Less Nuts
Regional
The Gisborne Herald – Dirty Weekend
National / Metropolitan
The Daily Telegraph – Les Miserables Wrap
Best Print Campaign for a Client
Community
Manning River Times – The Shed Company
Regional
The Gisborne Herald – Larsen Sawmilling
National / Metropolitan
Otago Daily Times – McDonald’s
Best Feature / Supplement / Native Advertising Environment
Community
Riverine Herald – Echucamoama magazine
Regional
The Advocate, Burnie – Ignite
National / Metropolitan
Herald Sun – The Great War Magazine Series
Best Print Idea or Innovation Presented to a Client or Agency (OPEN)
Mercury/Sunday Tasmanian/themercury.com.au – Festival of Voices
Best Integrated Campaign for a Client (OPEN)
Mercury/Sunday Tasmanian/themercury.com.au – Licence to Thrill, Tasmanian Symphony Orchestra
CRAFT
Best Copywriting (OPEN)
The Weekend Australian Magazine – A Life Well Travelled, by Clare Catt
DIGITAL ADVERTISING AWARDS
Best Single Advertisement for a Client
Community
Chinchilla News – Chinchilla Melon Festival
National/Metropolitan
News.com.au – Evil Within
Best Digital Campaign for a Client
Regional
APN Australian Regional Media – Lion XXXX
National/Metropolitan
Fairfax Media – Myer Giftorium
Best Digital Idea or Innovation (OPEN)
Fairfax Media – ANZ GayTM Creator
Best Microsite / Native Advertising
Regional
APN Australian Regional Media – BCF “Easter Migration” Campaign
National/Metropolitan
couriermail.com.au – QUT 25 Years of Innovation – Native Partnership
MARKETING AWARDS
Trade Campaign of the Year
Community
The Courier, Narrabri – Keep it Bright, Keep it Local
Regional
The Gisborne Herald – When you’ve got something to say
National / Metropolitan
News Corp Australia – News Xtend Digital Masterclass
Consumer Campaign of the Year
Community
NewsLocal – Great War & Me
Regional
APN Australian Regional Media – Dinosaur Collection
National / Metropolitan
The Australian – 50th anniversary
Best Cause-Related or Community Service Campaign
Community
Kalgoorlie Miner – Community Support Through Tough Times!
Regional
Geelong Advertiser – Adopt a Family Appeal
National / Metropolitan
The West Australian – ANZAC Centenary
Sponsorship of the Year
Community
Community Newspaper Group – Telethon Kids Appeal
Regional
Newcastle Herald – Surfest
National / Metropolitan
stuff.co.nz – Art in the Dark Sponsorship
Best Young Reader Program (OPEN)
The Straits Times – A Year In The News
EXECUTIVE EXCELLENCE AWARDS (OPEN)
Team Collaboration / Team Player of the Year
Courtney Greisbach – The Advocate, Burnie
Creative Services Team of the Year
Fairfax Trade Marketing Design Studio – Fairfax Media
Sales Person of the Year
Lauren Butler – Fairfax Media
Sales Team of the Year
The Australian
Individual Designer / Creative Services Professional of the Year
Justine Black – NZME.
Sales Manager of the Year
Nancy Veart – APN Australian Regional Media
Marketing Team of the Year
National Retail Marketing Team – News Corp Australia
Marketer of the Year
Alice Bradbury – The Australian
The judges for the 2015 awards:
Kellie Northwood, Emelio Robles, Daniel Littlepage, Peter Cornelius, Sam North, Darren Burden, Stu Cameron, Miguel D’Souza, Nate Cochrane, Ed Efchak, David Murphy, Mark Challinor, Karyn Krawford, Foad Fadaghi, David Hovenden, Jon Reid, Susan Bredow, Simon Sharwood, Damien Munday, Helena Daley, Rochelle Burbury, Eva Rinaldi, Valerie Arnould, Doug Wills, Tim Burrowes, William Cain, Grant Booker, Mark Dadswell, David Leeson, Jeff Darmanin, Andrew Tyndall, Cheryl Senter, Ross Duncan, Andy Moger, Paul Burston, Craig Sillitoe, Leith Phillips, Marina Go, Bruce Davidson, Peter Horgan, John Croll, Rick Neville, Kylie Davis, Chris Pash, Hugh Martin, Philip Clark, Leith Phillips, Lianne Richards, Mal Dale, Gai Le Roi, Helena Daley, Garth Agius, Paul Carroll, Andrew Sinclair, Peter Cornelius, Michele McCamley, Paddy Douneen, David Hoath, Samantha Amjadali, Glen Wiggs, Andy Moger, John Koay, Mark Jones, Adrianne Nixon, Paul Dovas, Laurie Geddes, Sylvianne Heim, Danny Massa, Paul Coles, Mark Sharman, Penny Dixon, Allison Whitelaw, Simon Wake, Denise Shrivell, Jane Schulze, Gillian Paton, Jane Nicholls, Peter Miller, Mark Kennedy, Brian Hill, Dean Gould, Charlton D’Silva, Heather Craven, Ray Black.
