Excellence in newspaper media’s creative, sales and marketing teams from across Australia, New Zealand, the South Pacific and Southeast Asia has been recognised at the 2015 PANPA Advertising & Marketing Awards event held at the Zeta Bar in Sydney’s Hilton Hotel.

Presented by The Newspaper Works annually in conjunction with the Future Forum, the PANPA Advertising & Marketing Awards attracted a record 450 entries this year.

The advertising categories laud publishers’ in-house work, while both agency and in-house executions were eligible for the Marketing categories.

A mix of panels and independent judges oversaw this year’s awards. No category had fewer than three judges and overall almost 90 judges volunteered their time.

“The calibre of submissions was particularly high this year,” said The Newspaper Works chief executive Mark Hollands. “The finalists and winners showcase the creative, compelling and effective ways in which newspaper media promote their essential contribution to readers’ lives, and to advertiser and media agency strategies.”

The 2015 PANPA Advertising & Marketing Awards were sponsored by Oceanic Paper.

PRINT ADVERTISING AWARDS

Best Print Single Advertisement for a Client

 

Community

Blayney Chronicle – De-Sex Your Dog, He’ll Be Less Nuts

 

Regional

The Gisborne Herald – Dirty Weekend

 

National / Metropolitan

The Daily Telegraph – Les Miserables Wrap

 

Best Print Campaign for a Client

Community

Manning River Times – The Shed Company

 

Regional

The Gisborne Herald – Larsen Sawmilling

 

National / Metropolitan

Otago Daily Times – McDonald’s

 

Best Feature / Supplement / Native Advertising Environment

Community

Riverine Herald – Echucamoama magazine

 

Regional

The Advocate, Burnie – Ignite

 

National / Metropolitan

Herald Sun – The Great War Magazine Series

 

Best Print Idea or Innovation Presented to a Client or Agency (OPEN)

Mercury/Sunday Tasmanian/themercury.com.au – Festival of Voices

 

Best Integrated Campaign for a Client (OPEN)

Mercury/Sunday Tasmanian/themercury.com.au – Licence to Thrill, Tasmanian Symphony Orchestra

 

 

CRAFT 

Best Copywriting (OPEN)

The Weekend Australian Magazine – A Life Well Travelled, by Clare Catt

 

DIGITAL ADVERTISING AWARDS

Best Single Advertisement for a Client

Community

Chinchilla News – Chinchilla Melon Festival 

National/Metropolitan

News.com.au – Evil Within

 

Best Digital Campaign for a Client

Regional

APN Australian Regional Media – Lion XXXX

 

National/Metropolitan

Fairfax Media – Myer Giftorium

 

Best Digital Idea or Innovation (OPEN)

Fairfax Media – ANZ GayTM Creator

 

Best Microsite / Native Advertising

Regional

APN Australian Regional Media – BCF “Easter Migration” Campaign

 

National/Metropolitan

couriermail.com.au – QUT 25 Years of Innovation – Native Partnership

 

MARKETING AWARDS

Trade Campaign of the Year

 

Community

The Courier, Narrabri – Keep it Bright, Keep it Local

 

Regional 

The Gisborne Herald – When you’ve got something to say

 

National / Metropolitan

News Corp Australia – News Xtend Digital Masterclass

 

Consumer Campaign of the Year

 

Community

NewsLocal – Great War & Me

 

Regional 

APN Australian Regional Media – Dinosaur Collection

 

National / Metropolitan 

The Australian – 50th anniversary

 

Best Cause-Related or Community Service Campaign

 

Community

Kalgoorlie Miner – Community Support Through Tough Times!

 

Regional

Geelong Advertiser – Adopt a Family Appeal

 

National / Metropolitan

The West Australian – ANZAC Centenary

 

Sponsorship of the Year

 

Community

Community Newspaper Group – Telethon Kids Appeal

 

Regional

Newcastle Herald – Surfest

 

National / Metropolitan

stuff.co.nz – Art in the Dark Sponsorship

 

Best Young Reader Program (OPEN)

 

The Straits Times – A Year In The News

 

EXECUTIVE EXCELLENCE AWARDS (OPEN)

 

Team Collaboration / Team Player of the Year

 

Courtney Greisbach – The Advocate, Burnie

 

Creative Services Team of the Year

 

Fairfax Trade Marketing Design Studio – Fairfax Media

 

Sales Person of the Year

 

Lauren Butler – Fairfax Media

 

Sales Team of the Year

 

The Australian

 

Individual Designer / Creative Services Professional of the Year

 

Justine Black – NZME.

Sales Manager of the Year

 

Nancy Veart – APN Australian Regional Media

 

Marketing Team of the Year

 

National Retail Marketing Team – News Corp Australia

 

Marketer of the Year

 

Alice Bradbury – The Australian

The judges for the 2015 awards: