All The Winners From PRIA’s 2015 Golden Target Awards

All The Winners From PRIA’s 2015 Golden Target Awards

Last night saw the 39th Public Relations Institute of Australia (PRIA) Golden Target Awards (GTAs) held at the Hotel Grand Chancellor, Hobart, Tasmania, as part of PRIA’s 2015 National Conference, Huge Transformations.

The packed house hosted consultancy and in-house senior Public Relations leaders at the industry’s night-of-nights – the pinnacle of the annual PR awards program.

The night was hosted by Dr Melanie Irons, UTas, who also spoke during the main PRIA annual conference earlier that day, who thanked GTA co-chairs Angela Coombes and Grant Smith, for their unending support and hard work in managing the program. Representatives from Isentia, Arthur J. Gallagher, Copyright Agency and PRIA’s own council and board volunteers, helped present the long list of awardees.

Big category campaign winners on the night included Rowland; Hardman Communications; PR Edge; Weber Shandwick; HBF; Red Agency; VIVA! Communications; Cannings Purple; Bayer Australia; Ogilvy Australia; Sydney Convicts Rugby Club; and

Ava Lawler, managing director, Australia at Weber Shandwick, said: “We are grateful to our client, Accor Hotel, who had the courage to support a truly innovative and integrated campaign. We are also fortunate to have an inspired, smart team that worked tirelessly to drive tangible, business-focused results.

Erik Denison, media and public relations manager, Sydney Convicts Rugby Union Club said: “Winning this award is a deep honour and we hope it will continue to help elevate the issue of homophobia in sport and motivate continued change.”

There were big individual award winners in Dr Melanie James, University of Newcastle, winning Educator of the Year; Emma Kershaw, Dairy Australia, winning Top sPRinter of the Year; and Arthur Delbridge LFPRIA & Paul Rushton-Clarke MPRIA, sharing the National President’s Award, presented by PRIA Life Fellow and Tasmanian local, Greg Ray.

Group winners consisted Patrick Macdonald, Regatta Hotel, winning In-house Team of the Year; James Wright, Red Agency, winning Large Consultancy of the Year (for the second consecutive year); with the penultimate gong going to Fee Townshend, PR Edge, who took home the National Campaign of the Year with ‘Yellow Pages: RUOK? Covers Partnership’. Susan Redden Makatoa, Ogilvy PR, accepted two GTAs, including the International Campaign of the Year, for Ogilvy’s work with Al Jazeera English in freeing Peter Greste.

“For the team, especially Steve Reilly and Michael Hartmann who put in hundreds of hours, this was a once-in-a-lifetime event. It was our privilege and our honour to have played a part in bringing Peter home. Freedom of the press was absolutely core to this campaign, so we wholeheartedly supported it,” said Susan Redden Makatoa, group managing mirector – Corporate, Ogilvy PR.

James Wright, Group COO, Havas Worldwide and Managing Director, Red Agency (pictured above), said: “We are humbled and honoured to go back-to-back as consultancy of the year. It’s a testament to the dedication, passion and expertise we have across the consultancy that is delivered day in, day out, that has enabled us to pick up these consecutive wins. We have a vision to redefine the meaning and role of PR in today’s world and you can see that in the work we are doing. I want to thank all of my team for their supreme efforts in making this happen.”

Joanne Painter, managing director, said: “As an agency committed to sustainability and positive behaviour change campaigns, winning a Golden Target Award for Love Food, Hate Waste was particularly thrilling.

“Winning a Golden Target Award is the pinnacle achievement for any PR consultancy and we feel very privileged to have been recognised by our peers. With six awards and one GTA trophy, last night was the biggest in Icon’s history – and proof that our integrated approach to PR can achieve big things for clients.”

Here’s a list of all the winners:

CategoryTitle of EntryCompanyEntrantStateResult
Big BudgetA Taste of Harmony 2015Haystac Public AffairsHaystac Public AffairsNSWCommended
Transurban’s Acquisition of Queensland Motorways LimitedRowlandKelly RobinsonQLDWinner
Business to Business MarketingDigital Roadies Take Centre StageWeber Shandwick AustraliaAva LawlerNSWCommended
Mondelez International Mobile FuturesRed AgencyNatasha CarrollNSWCommended
Expectations vs Reality of Retirement in AustraliaOgilvy Public RelationsOgilvy Public Relations Australia and MercerNSWHighly Commended
Commonwealth Bank Agri InsightsHardman Communications & Commonwealth Bank of AustraliaHardman CommunicationsNSWWinner
Community RelationsChild and Parent Centres: The communications challenge for an innovative new community services modelDepartment of EducationJane Machin-EverillWACommended
City of Armadale to Get to know #TheDaleClarity CommunicationsAnthony HasluckWAHighly Commended
Gold Coast Light Rail – Community RelationsP4 GroupP4 Group / GoldlinQ / Department of Transport and Main RoadsQLDHighly Commended
Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW.icon.prJoanne PainterVICHighly Commended
Train tunnels, trucks and the toolkit to build trust – Sydney Metro NorthwestThiess John Holland Dragados and Transport for NSWThiess John Holland Dragados and Transport for NSWNSWHighly Commended
Yellow Pages: RUOK? Covers PartnershipPR EdgeFee TownshendVICWinner
Consumer MarketingBuderim’s Hottest GingerAgent 99 Public RelationsAgent99 Public RelationsNSWCommended
Rebuilding Trust in Malaysia Airlines in Australia and New ZealandCrossman CommunicationsJackie CrossmanNSWHighly Commended
Tackling Obesity: The Impromy Health and Weight Loss ProgramEllis JonesEllis JonesVICHighly Commended
Content MarketingLove Food, Hate Waste’ – how content marketing is helping to change waste behavioursicon.prJoanne PainterVICCommended
Unilever Food Solutions – Back of HousePPRMichael PooleyNSWHighly Commended
Digital and SocialStanding up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW.icon.prJoanne PainterVICHighly Commended
ibis PLAYWeber ShandwickAva LawlerNSWWinner
ExperientialLWP Property Group: ‘Bringing Communities to Life’Hola PRLorelei CampbellWACommended
Big Bethanie Bake OffDevahasdinSandra DevahasdinWACommended
The Bar that Jack BuiltRed Agency/Red GuerrillaRed GuerillaNSWCommended
Rolling out a ‘redi-revival’: rediATM Big Wednesday GiveawayCole Lawson CommunicationsErin RigbyQLDHighly Commended
EASY Tour: HIV Testing WeekRed AgencyJames Wright & Samara KitchenerNSWHighly Commended
House of Suntory Exclusive Takeover SeriesIcon InternationalSarah CorryNSWHighly Commended
Hide and SneakersHBFFleur Wylie & Chantelle CoxWAWinner
Government Sponsored CampaignsRaising awareness, reducing waste. Why Victorians Love Food, Hate Wasteicon.prJoanne PainterVICHighly Commended
Seasonal Workers Communications CampaignFairwork OmbudsmanCarly De AssuncaoVICHighly Commended
EASY Tour: HIV Testing WeekRed AgencyJames Wright & Samara KitchenerNSWWinner
Health OrganisationsMeningococcal Australia: Know.Check.Act CampaignSenateSHJNerida Thorburn and Jodie WrigleyNSWCommended
Healthy Bones Action Week 2014: ‘Stronger Together’Dairy AustraliaKelly WardVICCommended
Supporting the world’s largest and most rigorous investigation into anorexia nervosaVIVA! CommunicationsKirsten BruceNSWCommended
Enlarging awareness of enlarged prostates:are you a “More than once a night” man?GSK AustraliaGSK AustraliaVICCommended
HBF Run for a Reason PR CampaignHBFFleur WylieWACommended
Winter is ComingNPS MedicineWiseMedia & PR Team, Corporate Affairs and GovernanceNSWCommended
Sign My NameRed AgencyJames Wright/The Red Agency TeamNSWCommended
Ending HIV: Giant Condom Campaign ActivationACONACON Engagement Strategies TeamNSWHighly Commended
Lungs4Life – Driving adult protection against pneumococcal pneumoniaVIVA! CommunicationsKirsten BruceNSWHighly Commended
Our Plea for LifeVIVA! CommunicationsKirsten BruceNSWWinner
Intergrated Marketing and Communications StrategyStanding up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSWicon.prJoanne PainterVICCommended
Not out of the WoodsSenateSHJSenateSHJ in partnership with bioCSLNSWHighly Commended
Nespresso: Milk ExpertiseWeber ShandwickAva LawlerNSWHighly Commended
#heartofgold Campaign for WA gold minersCannings PurpleCannings PurpleWAWinner
Internal/Change Management CommunicationsYarra Valley Water’s Purpose-led TransformationYarry Valley WaterStrategic Communications TeamVICCommended
Building Project BOBBoeing Defence AustraliaStephanie HulettQLDCommended
Stand Up Speak UpEldersFiona StuckeySAHighly Commended
Bayer Australia and New Zealand – Ambition 2015Bayer Australia LimitedKirsten Impey, CommunicationsNSWWinner
Issues Management and Crisis CommunicationRebuilding Trust in Malaysia Airlines in Australia & New ZealandCrossman CommunicationJackie CrossmanNSWCommended
Easter Mondayitis: How good PR helped to prevent a blood supply crisisAustralian Red Cross Blood ServiceBlood Service PR TeamVICHighly Commended
The Release of Peter GresteOgilvy Public Relations AustraliaOgilvy Public Relations Australia & Al Jazeera EnglishNSWWinner
Public AffairsAustralia’s Future Submarine ProjectWeber Shandwick AustraliaAva LawlerNSWCommended
Helping #saveaHUSlives – Government funding secured for life-saving treatment for ultra-rare blood diseaseVIVA! CommunicationsKirsten BruceNSWCommended
Stamp’ of Approval – Winning Reform for Australia PostAustralia PostJessica Hudswell / Australia Post Corporate AffairsNSWCommended
Small Budget/Pro BonoIntroducing Sydney to the fine arts of the streets with #chalkurbanartIMPACT Communications AustraliaIMPACT Communications AustraliaNSWCommended
“What’s Up With Mum?” – Explaining MS to KidsLBPR Pty LtdLisa Burling, Managing DirectorNSWCommended
Queensland Community Foundation – Philanthropy Week 2015RowlandHelen BeslyQLDCommended
Dundee Beach Charity Golf DayCreative TerritoryTracy JonesNTHighly Commended
Women’s Legal Services – Dancing CEO’sThe Red RepublicFleur Madden,  The Red RepublicQLDHighly Commended
RAPID RoadshowP4 Group & HIV FoundationP4 Group / HIV Foundation QLDQLDHighly Commended
Kiss Goodbye to MS Campaign 2015Cube & MS Research AustraliaAnne-Marie SparrowNSWHighly Commended
Tackling Homophobia in SportSydney Convicts Rugby ClubErik DenisonNSWWinner
Start UpLaunching an ‘Australian first’ challenger brand: RateSetterSefiani & Kite CommunicationsRobyn SefianiNSWCommended
Australia’s First Swim with Humpback Whales ExperienceReflected Image PRoductionsMichelle SmythemanQLDHighly Commended
Sustainability/Corporate Social ResponsibilitySailing Through Adversity: Biogen & Oceans of Hope ANZPalin CommunicationsMartin PalinNSWCommended
McHappy Day NSW ACT 2014 # OurFamilyPromisePPRPPR & McDonald’s NSW/ACTNSWCommended
SAMSUNG ADAPPT – Adappt for success: Encouraging young Aussies to design the change they want to see in the world.EdelmanEdelmanNSWHighly Commended
Towards a more sustainable Victoria. Raising awareness of ‘ Love Food, Hate Waste’icon.prJoanne PainterVICWinner
PR Educator of the YearDr Melanie JamesUniversity of NewcastleDr Melanie JamesNSWWinner
Top sPRinters 2015Erin RigbyCole Lawson CommunicationsErin RigbyQLDHighly Commended
Melanie WellingtonN2N CommunicationsMelanie WellingtonNSWHighly Commended
Emma Kershaw, Industry Promotions Officer, Dairy AustraliaDairy AustraliaEmma KershawVICWinner
In-House PR Team of the YearMedia & PR Team, NPS MedicineWiseNPS MedicineWiseMedia & PR TeamNSWCommended
HBF Media & Communications TeamHBF Health LtdAndrew WaltonWAHighly Commended
Regatta HotelRegatta HotelPatrick MacdonaldQLDWinner
Micro-Consultancy of the YearLBPR Micro Consultancy of the YearLBPR Pty LtdLisa Burling – Managing DirectorNSWHighly Commended
Medium Consultancy of the YearSauce Communications: A Rural Success StorySauce CommunicationsLiane Sayer-RobertsNSWHighly Commended
Large Consultancy of the YearN2N CommunicationsN2N CommunicationsVanessa LiellNSWCommended
PPRPPRRichard LazarNSWHighly Commended
Red AgencyRed AgencyJames WrightNSWWinner
National President’s AwardArthur Delbridge LFPRIA & Paul Rushton-Clarke MPRIAArthur Delbridge LFPRIA & Paul Rushton-Clarke MPRIAWinners
National Campaign of the YearYellow Pages: RUOK? Covers PartnershipPR EdgeFee TownshendNSWWinners
International Campaign of the YearThe Release of Peter GresteOgilvy Public Relations Australia & Al Jazeera EnglishOgilvy Public Relations AustraliaNSWWinners


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Anne Markey Corality Financial Group

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