ALDI, KFC And Fantastic Furniture Named Sponsors For Nine’s Beauty & The Geek Reboot




B&T Magazine
Edited by B&T Magazine

Nine has announced the major sponsors for its highly anticipated reboot of Beauty and the Geek, with KFC, Fantastic Furniture and ALDI aligning their brands with the program.

Hosted by Sophie Monk, Beauty and the Geek premieres this Sunday, July 11 on Channel Nine and Nine Now as ten Beauties and ten Geeks work through a series of real-life challenges in the search for a romantic spark or lifelong friendship.

Complementing the heartwarming and sometimes hilarious action, the series will feature bespoke in-show branding.

Nine’s director of Powered, Liana Dubois, said the timing of the reboot of family-friendly Beauty and the Geek is perfect for brands.

“We’re tickled pink with the return of this feelgood favourite at a time when Australia needs a little escapism and a wholesome reason to smile. Beauty and the Geek is the perfect platform for brands looking to connect emotionally with the audience as we watch our couples step through the spectrum of human experiences,” Dubois said.

“The reach and deep engagement of the Beauty and the Geek audience is a delightfully geeky match for our brand partners, who are also capitalising creatively across the series.”

As part of KFC’s sponsorship, the in-show integration sees the KFC Food Truck featuring for the first time in an entertainment format. The truck will appear as the centrepiece of a themed fancy dress party, playing a key moment as KFC caters for the Beauties and Geeks as they let their hair down.

KFC integration will also appear late in the series as five Geeks play a game of ‘chicken and [poker] chips’ and celebrate the achievement of being the last ones left in the hunt for love.

Kristi Woolrych, CMO of KFC Australia, said: “As Beauty and the Geek makes a return to our screens, we’re thrilled to be partnering with the show, which will see us bring our famous KFC Food Truck on air for the first time.”

“At KFC we love to bring people together over our signature Kentucky Fried Chicken, and we’re excited to see the Beauties and Geeks get to know each other and hopefully put a ‘wing’ on it at the end of the season.”

“As we encourage fans to live in the moment with our ‘Fried Side of Life’ campaign, the partnership with Beauty and the Geek is a match made in heaven with the contestants putting themselves out of their comfort zone and hopefully finding the secret recipe for love.”

In-show integration will also see our Beauties and Geeks stumbling through the time-honoured tradition of ordering and assembling furniture together, all ordered online from Fantastic Furniture.

With brand integration complementing episodic storylines of the Beauties and Geeks ‘making nests’, Fantastic Furniture helps to make the couples feel that their apartments are more like a home and reflect their personalities.

Fantastic Furniture will also have commercial break engagers with the tagline ‘when it feels like home, you feel like you’.

Will Dance, head of marketing for Fantastic Furniture, said: “As longtime fans of the show, we’re extremely excited to be partnering with Beauty and the Geek Australia. Whether you’re in the market for an Aussie-made sofa, a display cabinet for your model robots or a makeup mirror that shows your best self, at Fantastic Furniture we’ve got something for everyone.”

“It doesn’t matter if you’re the Beauty or the Geek, because at Fantastic we know that when it feels like home, you feel like you.”

ALDI will also be in feelgood commercial break engagers that highlight fun and quirky moments with Geeks throughout the series.

Beauty and the Geek will premiere this Sunday, July 11 at 7pm on Channel Nine and Nine Now.

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.