iSelect has launched a new campaign, urging Australians to assess their private health insurance policy to ensure it is still relevant.

Featuring the popular Mr iSelect character, the campaign highlights the ‘set and forget’ mentality a lot of people have towards their insurance and urges them to contact iSelect for an insurance check up.

iSelect marketing director, Geraldine Davys said a lot of people could be wasting money on outdated health insurance simply because they haven’t reviewed their policy for a number of years.

“People often forget to update their health insurance as their life stage changes. But it’s not just a matter of switching from singles cover to family cover – iSelect’s health insurance providers have launched dozens of new policies into the Australian market over the past two years. There could be a more suitable policy for you out there without you even realising it exists,” she said.

The campaign was created by AJF Partnership Melbourne and includes TV, radio, digital and social.