4 April, 2022

Agnes Media Scores Marketing & Media Gig With Hospo Payment Platform, Payo

Edited by B&T Magazine

Sydney-based independent agency, Agnes Media has been appointed by hospitality industry payments platform, payo, to manage the digital marketing and performance media.

Payo is an Australian payments platform built for the hospitality industry that offers its customers the option to eat now, pay later across restaurants, cafes and bars.

Customers with the payo app can eat and drink at payo partner restaurants, cafes and bars and pay the bill in four fortnightly installments with zero interest by scanning a QR code. Payo also offers users access to exclusive, limited time offers at participating venues.

The app aims to help support Australia’s struggling hospitality industry whilst giving increased options and financial flexibility to diners paying with payo.

With benefits for patrons, venue owners have also seen strong results since onboarding payo, with an approximate 50 per cent uplift in average order value from app users, alongside an increased rate of returning customers.

The company also recently launched the “pay checkout” platform, which enables customers to pay their bill in seconds without needing the payo app. By scanning a unique QR code at the table, bill wait times are removed while also allowing customers to split the bill easily.

“The hospitality industry has been through a rough time with restaurant closures and simultaneously, a drop in discretionary spending,” said payo co-founder and CEO, Taf Chiwanza.

“By unlocking the buy now pay later offering within the restaurant space, we hope payo can be a part of the rebuild solution by driving increased traffic into restaurants.

“Our goal is to increase the range of venues for users to choose from, whilst attracting a growing base of engaged app users.

We are pleased to be working with Agnes Media during this significant growth phase of our business. They were the perfect agency fit with their strong focus on analytics and measurement, and relevant experience in the fintech space.”

Agnes Media CEO, Charlotte Ward, added, “We are delighted to be appointed as the agency partner for payo, attracting both hospitality owners and customers to use this world-class app.

“Our agency approach is centred around measurement for effective growth with the belief that media investment should drive measurable results.

“We ensure media buys are tied to key business objectives, with tailored measurement methodologies to track what is driving success resulting in a more effective ROI. This is especially relevant for fast-growth brands such as payo with aggressive expansion goals.”

The appointment follows rapid growth for Agnes Media, with the agency having attracted several businesses with measurement challenges, who work with Agnes to identify the optimal way to invest their marketing dollars.

Agnes also works with clients including Paytime, a HR fintech brand and Zolo, a B2B tech cycling service.

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