Aussie PR agency, Agent99, has welcomed a number of renowned clients to their stable.
Within the agency’s first area of speciality (the consumer lifestyle space, with emphasis on food, beverage and entertainment brands), Agent99 has signed on TVSN, Australia’s most premium and loved home shopping channel.
TVSN tapped Agent99 to support a Spring campaign, elevate their overall brand awareness, and execute a strategic influencer strategy.
TVSN general manager, Judy Deuchar said: “We were really impressed with Agent99’s innovative team and their fast-paced, results orientated approach.
“This is a great partnership fit and we’re really excited to see the results that they will achieve.”
Joining Agent99’s thought leadership and B2B sphere is Simon Rountree, the founder of Change Ready, CASA Systems and Materials, Australia’s leading ‘design and construct’ solution provider, and Sonder, a world-first 24/7 personal safety support service.
Simon Rountree is a recognised expert in change leadership, resilience and a pioneer of workplace wellness.
Leveraging expertise from previous successful campaigns for distinguished thought leaders and speakers, Agent99 will raise Simon Rountree’s profile and thought leadership within his field.
The communications strategy will aim to secure new opportunities and speaking engagements.
Agent99 was onboarded by CASA to manage the internal and external communications strategy for their recent re-brand from Craft Metals.
Following this, Agent99 will increase brand awareness for CASA through niche traditional media outreach and a robust social media campaign.
Agent99 will also officially launch Sonder into the market and roll out a communications strategy for the start-up.
Agent99 founder and director, Sharon Zeev Poole said: “We have started the new financial year in a very strong position.
“We are continually growing our client base within our two expert areas, and our team are dedicated to continuing this momentum.”