Independent PR agency Agent99 has added two food and beverage clients to its roster, winning premium frozen meal business Délidoor and Hunter Valley hospitality venue Lucia Roche Estate.
For Délidoor, Agent99 will lead a campaign spanning earned lifestyle and business media, influencer engagement and a seasonal event, with a focus on the brand’s holiday menu ahead of the summer entertaining period.
Founded by two French fathers, Délidoor delivers frozen meals prepared by Michelin-star chefs. The business currently delivers around 70,000 meals per month and is tracking at a revenue run rate of almost $14 million, according to the agency.
Délidoor is also preparing to open a new kitchen in Sydney’s Northern Beaches in the coming months.
Agent99 founder and director Sharon Zeev Poole said the appointment comes as the business enters its next phase of growth.
“Food and beverage PR is what Agent99 was built on, and we’re thrilled to be supporting Délidoor through this next phase of growth,” Zeev Poole said.
The agency has also been appointed to launch Lucia Roche Estate, a new dining destination in the Hunter Valley opening this month.
Agent99 will coordinate a media and influencer event for the launch, followed by an ongoing media relations and creator strategy.
The appointment extends Agent99’s relationship with Roche Group, with the agency having worked with Hunter Valley Gardens for almost 20 years.
“Working with Lucia Roche Estate is a full-circle moment,” Zeev Poole said. “I’ve been working with the team at the Roche Group and Hunter Valley Gardens since Agent99 inception, and this new evolution of our partnership is a testament to our agency’s dedication to fostering long-term client relationships.”
The two wins further build Agent99’s food, beverage and hospitality portfolio, spanning consumer brands and destination-led hospitality businesses.
“These new client wins signal the breadth of our food and beverage expertise, from emerging consumer brands to destination restaurants like Lucia Roche Estate, while pointing to our commitment to the food, beverage and hospitality sector as it evolves,” Zeev Poole said.
