Adshel has joined the Interactive Advertising Bureau (IAB) Australia, signifying the importance of digital to the outdoor advertising sector and affirming its intention to deliver and contribute to best-in-class digital outdoor advertising solutions across Australia.

Adshel sales and marketing director, David Roddick said: “We are pleased to join the IAB. This membership is consistent with our vision to support the development of out-of-home digital advertising solutions. The association’s influence and leadership in shaping Australia’s digital economy is second-to-none in this market. We look forward to working with IAB Australia and its members and bringing another out-of-home advertising voice to discussions.”

IAB Australia’s director of marketing & operations Nina Nyman said: “As our industry continues to grow, it is important the IAB continues to represent a broad range of views and opinions. We are delighted to welcome Adshel to the IAB and look forward to collaborating with them as we work to support the future of Australia’s digital economy.”

The membership follows Adshel’s concerted efforts to enhance its digital capabilities and offering to clients. In October 2015, Adshel successfully launched Adshel Live – the world’s first national digital street furniture network with over 270 digital screens across Australia’s main capital cities giving advertisers scale and access to promote their digital out-of-home campaigns with increased flexibility and creativity. This was followed by the appointment of digital and technology specialist Andrew Brain who joined the team as head of digital and technology sales to support the growth of Adshel’s digital products.

Earlier this year, Adshel announced its plans to expand its digital roadside network with an additional 250 digital screens bringing the total of its digital roadside screens to over 500. The Company also has over 200 digital screens across the Sydney Trains network.