Ad retargeting platform AdRoll has partnered with Apple, which includes an integration with Apple’s iAd Workbench API 2.0, Apple’s platform that allows advertisers to buy programmatically and handle campaigns.
The partnership introduces the ability to buy programmatically on Apple iAd inventory and enables AdRoll customers to serve relevant, personalised ad campaigns across iOS devices within in-app inventory. AdRoll brings machine-learning technology to the iAd platform and marks iAd’s further expansion into programmatic advertising channels.
AdRoll customerswill be able to run high-performance campaigns using Apple’s proprietary customer data sets from iTunes and the App Store. Via this integration, advertisers will be able to create and update campaigns, retrieve analytics and manage bids across the iAd network directly through AdRoll’s platform. The partnership with Apple will serve to bolster AdRoll’s existing cross-device retargeting, mobile web retargeting, and mobile app user acquisition and re-engagement capabilities, extending AdRoll’s holistic approach to mobile advertising.
“AdRoll has a long history of being first to market with new inventory sources and innovative functionality. Our partnership with Apple signals a significant milestone in bringing the power, precision and scale of programmatic buying to a high-quality, in-demand inventory source,” said AdRoll president and CMO Adam Berke. “AdRoll and Apple share a commitment to bringing developers and advertisers of all sizes cross-device solutions for a world gone mobile.”
This announcement comes just a few weeks after Apple released Apple Pay, which has already accelerated mobile commerce growth both in-app and offline by providing frictionless checkout and payment experiences.
“Mobile growth is the top priority for our business, so Delivery Hero is excited to be an early adopter of the AdRoll and iAd integration,” said Delivery Hero CMO Tracy Richardson. “Combining AdRoll’s programmatic platform and Apple’s premium inventory enables us to drive mobile growth efficiently.”
With this announcement, AdRoll will be one of the first programmatic marketing companies that can run performance advertising strategies across the four key players in the mobile industry: Apple, Google, Facebook and Twitter.
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]